Decade

The Brand Identity · Feb 14, 2023

Decade collaborated with Banana Republic to refresh the fashion retailer’s brand identity, drawing inspiration from its original logo and heritage. The New York studio developed a custom typeface, Banana Serif, with Colophon Foundry and paired it with Luzi Type’s Lynstone to create a cohesive, type-driven system. The rebrand extends across digital, packaging, signage, and apparel, blending elegance with eclectic, handcrafted details.

BP&O · Jul 14, 2022

BP&O features Decade’s packaging design for Soft Services, a New York-based skincare brand founded by former Glossier team members. The project embraces an 'elastic branding' approach, giving each product its own visual identity while maintaining a cohesive system. Sustainability, inclusivity, and individuality are central to the design, which uses recycled materials and bold, diverse color palettes.

The Brand Identity · Dec 9, 2021 · Interview

The Brand Identity interviews Decade’s co-founders Grace Robinson-Leo and Rob Matthews about running a small New York studio that works with major brands like Banana Republic. They discuss their collaborative process, tools, and philosophy of storytelling-driven design. The conversation highlights their Banana Republic rebrand and their approach to maintaining creativity and intimacy in a small team.

· Nov 29, 2021

The article highlights New York-based agency Decade’s brand identity and packaging design for skincare line Soft Services. Each product in the line features its own distinct color and character, creating a refreshing and bold departure from uniform brand palettes. The piece praises the individuality and thoughtful design approach that helps the brand stand out in a crowded skincare market.

The Brand Identity · Sep 22, 2021

New York-based studio Decade created a refined and understated identity for Mkt, a designer homeware brand from the founders of Toronto’s Elte. The branding balances modernity and luxury through a custom typographic system and a neutral, monochrome palette inspired by natural materials. The result is a quiet, elegant identity that supports rather than overshadows Mkt’s furniture and homeware products.

The Brand Identity · Jan 18, 2021

New York-based studio Decade launched 'Family Meal,' a self-initiated cookbook project featuring 38 illustrators to raise funds for NYC restaurants affected by COVID-19. The project combines joyful illustration, hand-drawn typography, and community collaboration, with proceeds donated to ROAR. The design emphasizes accessibility, playfulness, and a non-precious, celebratory approach to print design.

The Brand Identity · Nov 30, 2020

New York-based studio Decade created a playful yet sophisticated brand identity for Social Studies, a modern party platform offering rentable tablescapes and catering. Drawing on 1970s nostalgia, the identity features a bold red palette, custom logotype, and illustrations by Ilya Milstein. The design balances vintage charm with contemporary elegance through thoughtful typography and characterful visuals.

The Brand Identity · Nov 12, 2020

The Brand Identity’s 'The Edit' showcases five new design projects, including Saint-Urbain’s branding for Milu, aether³’s experimental identity, Lizzie Frost’s work for Pacific restaurant, Love Street Studio’s luminous identity for Joana Forjaz, and Decade’s campaign for Paravel. Each project highlights distinct creative approaches across branding, illustration, and campaign design.