The Brand Identity interviews Decade’s co-founders Grace Robinson-Leo and Rob Matthews about running a small New York studio that works with major brands like Banana Republic. They discuss their collaborative process, tools, and philosophy of storytelling-driven design. The conversation highlights their Banana Republic rebrand and their approach to maintaining creativity and intimacy in a small team.
The Brand Identity interviews Character’s Creative Director Rishi Shourie about the San Francisco studio’s origins, philosophy, and approach to branding. Founded in 1999 by Shourie, Ben Pham, and Tish Evangelista, Character has worked with lifestyle and tech brands like Pottery Barn Kids, Nike, and Plume WiFi. The discussion covers their design process, the importance of animation in identity design, and the collaborative spirit of the Bay Area design community.
CharacterManualMuchoPottery Barn KidsWilliams Sonomabranding
