Date Of Birth is an award-winning branding and design agency based in Melbourne, founded in 2015 by specialists from the retail and FMCG sectors. The studio creates and evolves the next generation of brands through strategic thinking, bold design, and immersive brand experiences. Working globally, Date Of Birth has partnered with leading names including VÖOST and Liptember, helping startups and established brands alike achieve market cut-through. Their multidisciplinary team delivers expertise across brand strategy, identity, packaging, and experience design, earning recognition for transformative work that redefines how brands connect with audiences.
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The Brand Identity interviews John Mastro, Founder and Chief Creative Officer of Melbourne-based agency Date of Birth, about the studio’s philosophy, focus on retail branding, and the importance of brand evolution. Mastro discusses their new website, remote work model, and projects such as ROCC Naturals, highlighting the agency’s strategic and disruptive approach to design. The conversation also touches on future plans involving 3D, AR, and workshop-based client collaboration models.
Melbourne-based studio Date of Birth created a colourful and nostalgic brand identity for natural toothpaste brand ROCC. The design uses retro-inspired typefaces ITC Zipper and Platform, paired with a bold palette of green, pink, and blue to subvert expectations of eco-friendly branding. The result balances sustainability with a playful, disruptive visual language.