ROCC

News & interviews

• Hey, good looking: 6 standout identities that prove that beauty brands have never looked so good

  The Brand Identity · Sep 22, 2023

  The article highlights six standout beauty brand identities that exemplify how design studios are responding to the growing demand for ethical, sustainable, and visually distinctive branding. Featuring work from Dothings, Decade, Date of Birth, Oddity, newkid, and Temporada, it showcases a range of packaging and identity approaches across the modern beauty industry.

  DothingsDecadeDate of BirthBravo SierraSoft Servicesbranding
• Date of Birth’s colourful identity for ROCC brings disruptive and nostalgic energy to toothpaste

  The Brand Identity · Aug 26, 2021

  Melbourne-based studio Date of Birth created a colourful and nostalgic brand identity for natural toothpaste brand ROCC. The design uses retro-inspired typefaces ITC Zipper and Platform, paired with a bold palette of green, pink, and blue to subvert expectations of eco-friendly branding. The result balances sustainability with a playful, disruptive visual language.

  Date of BirthROCCbranding