ROCC Design Cases
1 case across 1 studio
News & interviews
- Hey, good looking: 6 standout identities that prove that beauty brands have never looked so good
The Brand Identity · Sep 22, 2023
The article highlights six standout beauty brand identities that exemplify how design studios are responding to the growing demand for ethical, sustainable, and visually distinctive branding. Featuring work from Dothings, Decade, Date of Birth, Oddity, newkid, and Temporada, it showcases a range of packaging and identity approaches across the modern beauty industry.
- Date of Birth’s colourful identity for ROCC brings disruptive and nostalgic energy to toothpaste
The Brand Identity · Aug 26, 2021
Melbourne-based studio Date of Birth created a colourful and nostalgic brand identity for natural toothpaste brand ROCC. The design uses retro-inspired typefaces ITC Zipper and Platform, paired with a bold palette of green, pink, and blue to subvert expectations of eco-friendly branding. The result balances sustainability with a playful, disruptive visual language.