Brand Identity and Packaging for a Natural Deodorant Brand
The case, mechanism and refill become the building blocks of a deodorant brand.
Date Of Birth created ASUVI’s brand system and reusable deodorant canister for the Australian natural deodorant brand. The work combines rounded component-based graphics, monochrome and muted-blue colours, and recyclable uncoated packaging to communicate reusable daily care.
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Insights
- The case, mechanism and refill supply three rounded graphic components, which expand into layouts, callouts and information containers. Product construction gives the identity its organising rule.
- A black-and-white core is softened by muted ocean-inspired blues, balancing the studio’s premium positioning with its nature references.
- The case identifies Citerne for the logo and Hot Sans as the supporting typeface, giving the restrained system a neutral but friendly voice.
- Uncoated packs are designed to unfold easily and reveal instructions, product features and disposal guidance. Sustainability is expressed through information and use, although recyclability remains a studio-stated intention.
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