Times Now — 3 cases

Times Now in the news

• Elizabeth Goodspeed Explores Design Credit Challenges

  It's Nice That · Nov 21, 2024

  Elizabeth Goodspeed explores the complexities of credit in design through the case of Athletic Greens’ AG1 identity, originally rebranded by Creech and later evolved by The New Company. The article examines how subtle design updates can blur the line between a rebrand and a refresh, raising questions about authorship and recognition in the creative industry.

  CreechThe New CompanyPorto RochaAthletic Greens / AG1Twitchbranding
• New Brand Identity for smlXL by DIA

  BP&O · Oct 12, 2023

  BP&O’s article by Thomas Barnett reviews DIA’s generative brand identity for tech start-up smlXL. The identity uses a custom p5js-based tool to create dynamic visuals from the brand’s letterforms, producing animated patterns and portraits. The piece praises DIA’s innovative approach while noting potential accessibility concerns and its maximalist, Web 1.0-inspired aesthetic.

  DIAsmlXLbranding
• Little Troop find inspiration in vintage board games and cereal boxes for their Le Puzz identity

  The Brand Identity · Oct 19, 2021