Vanderbrand

The Brand Identity · Jun 29, 2023

The article showcases eight branding projects for architectural developments and buildings, featuring work from studios including Vanderbrand, Campbell Hay, Studio8585, High Tide, Mubien, Houston Group, and Studio Brave. Each identity reflects the architectural and cultural context of its respective development, from retail centers to residential towers, emphasizing modernist influences, typographic experimentation, and material sensitivity.

The Brand Identity · Oct 25, 2021

Toronto-based studio Vanderbrand developed a refined brand identity for One Delisle, a residential tower designed by architect Jeanne Gang. The project features a bespoke typeface created by Letters from Sweden, complemented by Spezia and GT Super, and a monochromatic palette accented with light sage. The result is a sophisticated, architectural identity reflecting the building’s elegance and context.

The Brand Identity · Feb 17, 2021

The Brand Identity’s 'The Edit' highlights five new creative projects, including Two Times Elliott’s augmented reality billboard for Playtype’s TYPE PLAY #6 series. Other features include Andres Higueros’ custom typeface for Casa Forastero, Yazmín Salgado’s branding for Maltasanta beer, Vanderbrand’s identity for Westport property, and House of Gul’s work for the non-profit FBO. The article showcases diverse global studios exploring typography, sustainability, and digital-physical interplay.

The Brand Identity · Aug 3, 2020

Vanderbrand created a scalable and adaptable identity system for Square One District, a major redevelopment project in Mississauga led by Oxford Properties. The design uses a combination of Neue Haas Grotesk and Domaine Display typefaces, anchored by an electric purple color that will evolve as the project develops. The identity reflects themes of innovation, aspiration, and community connection within the city’s transformation.

The Brand Identity · Nov 13, 2019

Toronto-based agency Vanderbrand rebranded Sapsucker, an organic Canadian tree water, to align with its new sparkling product lineup. The stripped-back packaging and nostalgic typography reference Canadian heritage while positioning the brand as simple, bold, and lifestyle-oriented. The rebrand introduces the tagline 'Pairs Well with Life' and a clean visual identity to stand out in the crowded beverage market.

The Brand Identity · Dec 11, 2018

The Brand Identity features Vanderbrand’s visual identity and strategy for Junction House, a boutique residential project by Slate Asset Management in Toronto. The identity uses a clean sans serif typographic approach with a black, blue, and white palette to reflect the architectural sophistication of the development.