Vanderbrand

Cases

• Unknown Client
• Brand Identity For Bay And Yorkville
• Culinary, Event, Experience, Hospitality, Luxury, Performance

• Achille And Dbs Developments
• Brand Identity For 2941 Eglinton Avenue East Residential Development
• Beverages, Brewery, Direction, Print

• Akb Architects
• Rebranding And Strategy For Akb Architects
• Architecture, Clarity, Recognition

• Alexis Honce
• Brand Identity For Alexis Honce
• Beer, Brewery, Craft, Heritage

• Amacon
• Brand Identity For Avia Residential Condominiums
• Brewing, Direction, Print

• Amacon
• Brand Identity For Voya Residential Condominiums
• Brewery, Direction, Drink, Print

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News & interviews

• Vanderbrand Crafts Bold, Geometric Identity for Burnaby Lake

  The Brand Identity · Jun 26, 2025

  Toronto-based studio Vanderbrand created a bold, geometric brand identity for Burnaby Lake, a 14-acre master-planned community developed by Create Properties. Drawing inspiration from the area's natural landscape, the identity features a flexible pictographic system, vibrant colour palette, and a modern typographic pairing of Mori and Atacama. The adaptable design ensures consistency across digital, print, and environmental applications.

  VanderbrandCreate Propertiesbranding
• "Highlighting 5 Innovative Projects: Melia Tandiono's Sistine Spritz Redesign Shines"

  The Brand Identity · Dec 18, 2024

  The Brand Identity’s biweekly roundup ‘The Edit’ spotlights five global design projects, including Melia Tandiono and David Bate’s elegant branding for Sistine Spritz, Studio Dumbar/DEPT®’s dynamic identity for League of Legends’ MSI, and new brand identities by Fluoro, Uned Studio, and Vanderbrand. Each project showcases distinctive approaches to typography, color, and cultural storytelling across industries from alcohol to architecture.

  Black Ink ProjectStudio Dumbar/DEPT®FluoroSistine SpritzLeague of Legends / Mid-Season Invitational (MSI)branding
• Vanderbrand: Toronto Studio Creates Purposeful Identities

  Creative Boom · Nov 7, 2024

  Creative Boom profiles Toronto-based studio Vanderbrand, founded by Julie Vander Herberg, known for its strategic, place-rooted brand identities across real estate, hospitality, and cultural sectors. The article explores the studio’s collaborative ethos, research-driven process, and typographic sophistication through projects like Burnaby Lake, Niagara Benchlands, and Together Design Lab. Vander Herberg shares insights on leadership, adaptability, and building meaningful creative practices.

  VanderbrandHariri Pontarini ArchitectsTogether Design LabCreate PropertiesGlobizenbranding
• 8 identities for buildings and developments, with work from Vanderbrand, Campbell Hay and more

  The Brand Identity · Jun 29, 2023

  The article showcases eight branding projects for architectural developments and buildings, featuring work from studios including Vanderbrand, Campbell Hay, Studio8585, High Tide, Mubien, Houston Group, and Studio Brave. Each identity reflects the architectural and cultural context of its respective development, from retail centers to residential towers, emphasizing modernist influences, typographic experimentation, and material sensitivity.

  VanderbrandCampbell HayStudio8585Heartland Town CentreThe Sansbranding
• The Edit: five new projects including TYPE PLAY #6 by Two Times Elliott

  The Brand Identity · Feb 17, 2021

  The Brand Identity’s 'The Edit' highlights five new creative projects, including Two Times Elliott’s augmented reality billboard for Playtype’s TYPE PLAY #6 series. Other features include Andres Higueros’ custom typeface for Casa Forastero, Yazmín Salgado’s branding for Maltasanta beer, Vanderbrand’s identity for Westport property, and House of Gul’s work for the non-profit FBO. The article showcases diverse global studios exploring typography, sustainability, and digital-physical interplay.

  Two Times ElliottVanderbrandHouse of GulPlaytypeCasa Forasterobranding
• Vanderbrand devises a scalable identity system for the redevelopment of Mississauga's downtown district

  The Brand Identity · Aug 3, 2020

  Vanderbrand created a scalable and adaptable identity system for Square One District, a major redevelopment project in Mississauga led by Oxford Properties. The design uses a combination of Neue Haas Grotesk and Domaine Display typefaces, anchored by an electric purple color that will evolve as the project develops. The identity reflects themes of innovation, aspiration, and community connection within the city’s transformation.

  VanderbrandOxford PropertiesSquare One Districtbranding
• Vanderbrand's stripped-back packaging for Sapsucker takes cues from Canadian nostalgia

  The Brand Identity · Nov 13, 2019

  Toronto-based agency Vanderbrand rebranded Sapsucker, an organic Canadian tree water, to align with its new sparkling product lineup. The stripped-back packaging and nostalgic typography reference Canadian heritage while positioning the brand as simple, bold, and lifestyle-oriented. The rebrand introduces the tagline 'Pairs Well with Life' and a clean visual identity to stand out in the crowded beverage market.

  VanderbrandSapsuckerLower Valley Beverage Companybranding

Clients