Vanderbrand's stripped-back packaging for Sapsucker takes cues from Canadian nostalgiaThe Brand Identity · Nov 13, 2019
Toronto-based agency Vanderbrand rebranded Sapsucker, an organic Canadian tree water, to align with its new sparkling product lineup. The stripped-back packaging and nostalgic typography reference Canadian heritage while positioning the brand as simple, bold, and lifestyle-oriented. The rebrand introduces the tagline 'Pairs Well with Life' and a clean visual identity to stand out in the crowded beverage market.
