Creative Boom profiles Toronto-based studio Vanderbrand, founded by Julie Vander Herberg, known for its strategic, place-rooted brand identities across real estate, hospitality, and cultural sectors. The article explores the studio’s collaborative ethos, research-driven process, and typographic sophistication through projects like Burnaby Lake, Niagara Benchlands, and Together Design Lab. Vander Herberg shares insights on leadership, adaptability, and building meaningful creative practices.
BP&O reviews Mother Design’s rebrand for Peerspace, a global marketplace for rentable venues. The new identity centers on a custom condensed sans serif wordmark that plays with motion and perspective, supported by Dinamo’s Social typeface and a vibrant purple palette. The system emphasizes openness, creativity, and community, reflecting Peerspace’s mission to ‘open doors’ to opportunity and expression.