Snøhetta is a global transdisciplinary design practice based in New York, with studios across seven international locations. Founded in 1989, the firm integrates architecture, landscape, interior, product, and graphic design to create socially and environmentally responsive spaces. Led by partners including Kjetil Trædal Thorsen and Elaine Molinar, Snøhetta’s acclaimed works include the Bibliotheca Alexandrina, Norwegian National Opera and Ballet, and the National September 11 Memorial Museum Pavilion. Recognized with honors such as the Aga Khan Award, Mies van der Rohe Award, and Cooper Hewitt National Design Award, Snøhetta continues to shape sustainable, human-centered environments worldwide.
The article, part of The Brand Identity’s 'The Shift' series in collaboration with Frontify, explores the balance between fixed and flexible brand systems. Featuring insights from Studio Koseda, Snøhetta Design, and JKR, it examines how modern identities adapt across touchpoints while maintaining recognisability. The discussion highlights projects for RCA, Mozilla, and Recreate as examples of dynamic yet consistent branding.
BP&O features Metric Design’s work on Norway’s new banknotes, created in collaboration with Snøhetta for Norges Bank. The project combines figurative realism and pixel-based abstraction to reflect Norway’s maritime identity and the transition between physical and digital value. The article praises the design’s conceptual depth and its balance of tradition and modernity.
BP&O’s Richard Baird reviews Snøhetta’s Folk+Form project for Norwegian furniture manufacturer Vestre. The project, marking Vestre’s 70th anniversary, includes an exhibition and a two-volume book exploring the company’s legacy, sustainability, and design ethos. The review praises the tactile qualities, die-cut details, and conceptual continuity across Vestre’s architecture, exhibition, and print design.
BP&O features Snøhetta’s design for Vestre’s 70th anniversary project, Folk+Form — a two-volume book and exhibition celebrating the Norwegian furniture maker’s legacy. The publication uses bold materials, die cuts, and colour to reflect Vestre’s industrial and sustainable design ethos. Richard Baird highlights the conceptual split between text and image volumes and the tactile qualities of the design.
BP&O features Snøhetta’s new brand identity for Oslo-based Kristin Jarmund Architects, emphasizing duality, reduction, and contextual sensitivity. The identity uses the Replica typeface, blue ink, and cropped architectural imagery to balance technical precision with human warmth. Material contrasts between matte and glossy finishes reinforce the architectural themes of structure and light.