The article explores how the color purple is used across various brand identity projects to convey innovation, sophistication, and technological advancement. Featuring work from studios such as Snøhetta, Moving Brands, and Studio Oker, it highlights the emotional and aesthetic power of purple in contemporary design. The piece serves as a curated showcase of branding projects that exemplify the hue’s versatility and impact.
AnagramWard HeirweghMoving BrandsBayzatOut of Officebranding
The article is a colour-focused editorial from The Brand Identity exploring how purple is used effectively in branding and identity design. It highlights multiple studios and projects that showcase the hue’s emotional and technological associations, from Ragged Edge’s Bayzat to Studio Oker’s JIDU. The piece positions purple as a versatile and sophisticated choice for innovation-led brands.
The article, part of The Brand Identity’s 'The Shift' series in collaboration with Frontify, explores the balance between fixed and flexible brand systems. Featuring insights from Studio Koseda, Snøhetta Design, and JKR, it examines how modern identities adapt across touchpoints while maintaining recognisability. The discussion highlights projects for RCA, Mozilla, and Recreate as examples of dynamic yet consistent branding.
Studio KosedaSnøhetta DesignJKRRoyal College of ArtMozillabranding