In their own words
Flexibility should not be forced into it for its own sake.
We have used Greed by Displaay as the headline font, backed up with Neue Haas Unica and LL Bradford on the web.
It was more of a feeling we wanted to convey, and how a visual style like this makes a certain statement.
The typography combined with the imagery of the riding goddess makes the ERB feel like something familiar.
We wanted to create something where we could give a new meaning and history to the cultural heritage we share in Europa.
Articles & interviews
- "Frontify and Studios Debate: Can Brand Flexibility Go Too Far?"
The article, part of The Brand Identity’s 'The Shift' series in collaboration with Frontify, explores the balance between fixed and flexible brand systems. Featuring insights from Studio Koseda, Snøhetta Design, and JKR, it examines how modern identities adapt across touchpoints while maintaining recognisability. The discussion highlights projects for RCA, Mozilla, and Recreate as examples of dynamic yet consistent branding.
- Bakken & Bæck’s illustrative identity for The European Review of Books looks to make a statement
Bakken & Bæck developed a bold, illustrative identity for The European Review of Books, a new cultural magazine launching via crowdfunding. The design combines expressive illustration with a strong typographic system using Greed, Neue Haas Unica, and LL Bradford, evoking both contemporary and classical European influences. The identity aims to balance radical thinking with timeless design, adaptable as the publication grows.