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ABC Arizona Flare — 4 cases
Used by Pentagram, Vanderbrand, Center, Snøhetta
Set for BEHA, Bero, Capital Developments, St Paul’s Cathedral
Cases set in ABC Arizona Flare, as credited by the studios in their own writeups.
Used by Pentagram, Vanderbrand, Center, Snøhetta
Set for BEHA, Bero, Capital Developments, St Paul’s Cathedral
Cases set in ABC Arizona Flare, as credited by the studios in their own writeups.
London-based Studio Lisca created the launch identity for River House, a design-led residential building company in Suffolk. The system combines a geometric brick-derived pattern with the movement of local rivers, deploying it across print, digital applications and signage. A pale blue and brick-red palette, alongside ABC Arizona Flare and Hanken Grotesk, gives the brand a contemporary alternative to conventional heritage-led construction branding.
Melbourne-based Studio of Design and Art (SODAA) created a new brand identity for Front Office, the fashion label founded by doctor-turned-designer Ken Sakata. The identity explores dualities such as tradition and technology, drawing on Japanese aesthetics and the concept of 'ma' to express balance and space. Using typefaces ABC Arizona Flare and Reform Grotesk, the system reflects archival research, understated craftsmanship, and a refined visual tone aligned with Sakata’s philosophy.
BP&O’s article by Emily Gosling explores Pentagram London’s new brand identity for St Paul’s Cathedral, led by Domenic Lippa. The rebrand merges the cathedral’s religious heritage with a contemporary sensibility, featuring a refined wordmark inspired by historic engravings and a color palette drawn from the building’s materials. The project balances tradition and modernity through collaboration with the cathedral’s stonemasons and the use of Arizona Flare and Raleway typefaces.
Middle Name developed a richly crafted brand identity for London-based architecture practice TR Studio, emphasizing ornamentation and craftsmanship over minimalism. The identity features an intricate monogram, balanced typography, and a warm color palette, with a DIY approach to print materials using embossing and stamps. The project reflects TR Studio’s ethos of enriching spaces through both function and detail.
