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ABC Arizona Flare — 4 cases
Used by Pentagram, Vanderbrand, Center, Snøhetta
Set for BEHA, Bero, Capital Developments, St Paul’s Cathedral
Cases set in ABC Arizona Flare, as credited by the studios in their own writeups.
Used by Pentagram, Vanderbrand, Center, Snøhetta
Set for BEHA, Bero, Capital Developments, St Paul’s Cathedral
Cases set in ABC Arizona Flare, as credited by the studios in their own writeups.
BP&O’s article by Emily Gosling explores Pentagram London’s new brand identity for St Paul’s Cathedral, led by Domenic Lippa. The rebrand merges the cathedral’s religious heritage with a contemporary sensibility, featuring a refined wordmark inspired by historic engravings and a color palette drawn from the building’s materials. The project balances tradition and modernity through collaboration with the cathedral’s stonemasons and the use of Arizona Flare and Raleway typefaces.
Middle Name developed a richly crafted brand identity for London-based architecture practice TR Studio, emphasizing ornamentation and craftsmanship over minimalism. The identity features an intricate monogram, balanced typography, and a warm color palette, with a DIY approach to print materials using embossing and stamps. The project reflects TR Studio’s ethos of enriching spaces through both function and detail.
Study Hall created the ‘ALL IN’ campaign for USRowing ahead of the LA 2028 Olympics, focusing on the raw intensity and teamwork of rowing. Collaborating with strategy studio Strange Family, they developed a bold, honest visual identity using FK Screamer and Arizona Flare typefaces, black-and-white photography, and motifs inspired by oar motion and chain links. The campaign aims to modernize rowing’s image while honoring its heritage.
FAENA Studio designed a brand identity for Mexico City steakhouse Cueva, inspired by humanity’s primal relationship with fire and stone. The identity combines raw, hand-carved letterforms with refined typography and tactile materials to evoke a modern cave-like atmosphere. Through techniques like lumen printing and an earthy color palette, the studio created a warm, elegant visual system that connects sophistication with ancestral roots.
