- When branding becomes activism: how OMSE helped B416 fight to protect a generation
Creative Boom · Mar 24, 2026
Creative Boom profiles OMSE’s branding work for B416, a New Zealand movement advocating to raise the minimum social media age from 13 to 16. The London studio developed a bold identity inspired by age-rating systems, supported by photography from Anna Breit and a digital collaboration with Mata. The campaign successfully influenced legislation, demonstrating how design can drive social change.
- OMSE Designs Fictional Club for Estrid's Body Confidence Campaign
The Brand Identity · Oct 29, 2025
London-based studio OMSE designed a fictional Ibiza nightclub called Estrid’s Realm for Swedish body care brand Estrid, aligning the brand’s body confidence mission with the freedom and self-expression of club culture. The activation transformed Casa Privada at The Standard Ibiza into a branded experience through posters, merchandise, and environmental design. The project successfully merged rave aesthetics with brand storytelling, generating significant engagement and media value.
- "Estrid Launches Body Confidence Realm in Ibiza"
Creative Boom · Sep 30, 2025
Estrid partnered with London studio OMSE to create 'Estrid's Realm', a week-long brand activation at The Standard's Casa Privada in Ibiza. The project transformed the villa into a fictional club celebrating body confidence through bold graphics, custom merch, and immersive experiences. The activation generated significant organic engagement, showcasing how design can foster authentic brand connections.
- "Sessions Debuts New Brand Identity by OMSE"
Creative Boom · Feb 19, 2025
Creative Boom reports on OMSE’s rebrand for food platform Sessions, which introduces a new trademark-inspired 'S' symbol and bold visual identity. The redesign elevates Sessions from a behind-the-scenes enabler to a visible leader in food innovation, featuring photography by Philotheus Nisch and a cohesive digital presence. The project also aligns sub-brand Shelter Hall with the master brand while maintaining its individuality.
- "Longer Wish List Sharpens Job Search Focus"
It's Nice That · Jan 13, 2025
In this week’s Creative Career Conundrums column, Alex Bec, CEO of It’s Nice That, offers advice to a design director seeking new challenges after years in small agencies and startups. Bec encourages the reader to focus on company scale and to refine their job wish list to better target opportunities in larger organizations. The piece also highlights current creative job openings from If You Could Jobs.
It’s Nice ThatIf You Could JobsCreative Lives in Progresseditorial
- "2024's Top 15 Creative Talks from Nicer Tuesdays Revealed"
It's Nice That · Dec 17, 2024
It’s Nice That’s ‘Review of the Year 2024: Top 15 Talks’ highlights standout moments from its Nicer Tuesdays events in London and New York. The article features talks from creatives such as Jean Jullien, Harriet Richardson, Greg Bunbury, and Studio Yukiko, celebrating humor, community, and multidisciplinary creativity. The roundup invites readers to revisit inspiring talks that defined the creative year.
- 2025 Design Trends: Insights from Creative Leaders
Creative Boom · Nov 4, 2024
Creative Boom’s feature by Tom May gathers insights from leading creative directors and founders to forecast the major design trends for 2025. The article highlights AI’s growing role in final design output, a counter-movement toward handcrafted and human-centered design, and a renewed appreciation for craft and experimentation. It reflects an industry balancing technological innovation with authenticity and physical experience.
- Explore OMSE: A London-Based Independent Design Studio
SEESAW · Jan 14, 2024
The SEESAW website features OMSE, an independent design studio based in London, highlighting its online presence and categorizing it under design, agency, branding, and studio. The listing includes a reference to the typeface Gattica used on the site.
- Black Bee Honey by OMSE
BP&O · Jan 11, 2024
BP&O features OMSE’s brand identity for Black Bee Honey, a UK single-origin honey brand positioning itself against mass-produced blends. The identity includes a custom typeface, playful illustrations, and a character-led approach that extends across packaging and digital touchpoints. Richard Baird praises the cohesive execution and strong storytelling that elevate the brand’s premium positioning.
- The Designers: NOT Wieden+Kennedy’s Ananya Mohan on her love of colour, maximalism and language
The Brand Identity · Oct 13, 2023 · Interview
The Brand Identity’s interview with NOT Wieden+Kennedy designer Ananya Mohan explores her love of colour, maximalism, and language. She discusses her multicultural influences from India, Hong Kong, and the UK, her path into design, and her role in shaping the identity of NOT Wieden+Kennedy. The conversation highlights her typographic interests, creative philosophy, and self-initiated projects blending cultural and linguistic expression.
- New Logo & Branding for Ark by OMSE
BP&O · Sep 7, 2023
BP&O’s feature by Emily Gosling reviews OMSE’s branding for Ark, a co-living property development in Wembley, London. The identity centers on a semicircular motif inspired by the name and uses Right Grotesk type to balance friendliness and functionality. While the article critiques Ark’s affordability claims, it praises OMSE’s design for being smart, flexible, and visually cohesive across digital and physical applications.
- The design of signs: 10 eye-catching creations, featuring work by TRY Design, Barkas and more
The Brand Identity · Sep 1, 2023
The Brand Identity’s article, written by Poppy Thaxter, highlights ten standout signage projects from studios including TRY Design, Barkas, OMSE, and others. The roundup showcases inventive approaches to wayfinding and brand expression through physical signs, from playful geometric forms to minimalist executions.
- The Designers: OMSE’s Ed Hatfield on storytelling and feeding his creativity with adventure
The Brand Identity · Sep 29, 2022 · Interview
This interview with OMSE’s Design Lead Ed Hatfield explores his approach to storytelling in branding, his creative process, and how outdoor adventure fuels his design thinking. Hatfield reflects on his career path, his rewarding work on the Hackney Church rebrand, and the importance of balance between creativity and wellbeing.
- New Branding for Think Packaging by Seachange
BP&O · Mar 29, 2022
BP&O features Seachange’s new branding and website for Auckland-based structural packaging studio Think Packaging. The identity and campaign celebrate the company’s obsession with cardboard through humorous, sculptural imagery and playful copywriting. The project balances irreverence with precision, using Sul Sans typography, Kraft-inspired colors, and interactive web design to express Think’s creative personality.
- Hill St by OMSE
The Brand Identity · Jul 5, 2018
The article showcases OMSE’s brand identity for Hill St, a chocolate company founded by two brothers. The modular design draws inspiration from the shop’s façade and is applied across signage, packaging, and chocolate moulds. The visual system combines serif and sans serif typography with a refined color palette.
https://www.omse.co/
London, United Kingdom
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