Used by OMSE
Set for Doja
Cases set in Apoc, as credited by the studios in their own writeups.
The Brand Identity · Apr 16, 2026 · Interview
The Brand Identity interviews Matthieu Salvaggio about the growth of Blaze Type from a small independent foundry into a global type design platform with over 100 families. Salvaggio discusses rebuilding after a data centre fire, launching a new website, and his self-taught approach to type design. The conversation highlights Blaze Type’s collaborative model, custom work for major clients, and its instinct-driven curation philosophy.
The Brand Identity · May 2, 2022
London-based studio OMSE created a vibrant, culturally blended identity for Indo-Japanese gin brand DOJA. The design merges Japanese, English, and Devanagari typography with playful illustrations and holographic foil packaging to express the brand’s fusion of traditions. The result balances premium elegance with expressive, maximalist energy.
The Brand Identity · Feb 4, 2021 · Interview
The Brand Identity interviews Matthieu Salvaggio, founder of Lyon-based type foundry Blaze Type, about the studio’s collaborative approach to type design and its philosophy of fair, flexible font licensing. Salvaggio discusses the evolution of Blaze Type’s catalogue, the challenges of running a foundry, and the process behind complex releases like Sigurd. The conversation highlights the foundry’s commitment to accessibility, experimentation, and designer collaboration.
