ABC Diatype in use — 24 cases

Dinamo · Johannes Breyer, Fabian Harb

A sans-serif family used across identity systems, from wordmarks to body copy, with documented custom adaptations. View at Dinamo →

Used by André Cruz (2), Snøhetta (2), Bandit®, Caserne, Motto, Together

Set for Dinamo (9), Club Piscine, Coder, Comédias do Minho, Cresta, GOAT, Institute of Contemporary Art (ICA) London, Istituto Svizzero, June Art Fair, Kester Black

Every case set in ABC Diatype

Find design references using ABC Diatype. Browse project images and studio credits, then follow each case to its source. Typeface names come from catalogued studio writeups; coverage is limited to projects with recorded credits.

Kester Black by Bandit®

Brand Identity For Kester Black

Hourglass, Box, Nail Care

Brand repositioning for a Québec outdoor living retailer by Caserne

Brand repositioning for a Québec outdoor living retailer

Apparel, Fabric, Hand, T-shirt

Diatype Hangul by Dinamo

Hangul Typeface Design for the Diatype Family

Screen

Cresta by Motto

Rebrand For Enterprise AI Leader Cresta

Artificial Intelligence

ABC Diatype in the news

Coder by Together

Brand And Website Repositioning For Coder

Artificial Intelligence, Cloud

When Fertility Branding by Universal Favourite

Brand Identity For WHEN Fertility

Egg, Health

The Brand Identity · Oct 21, 2026

Ljubljana-based creative collective .raw created the identity for Belgian functional-elixir brand SŌM, whose Power Elixir combines Colombian traditional ingredients with contemporary formulation. Built around the idea of "Focused Stillness," the system uses a geometric mark, modular lockups, Druk Heavy and ABC Diatype, product-specific colours, and minimal geometric icons across ritualistic single-dose ampoules.

.rawCommercial Type DinamoSŌMbranding

SOCIO Creates Modern Chemistry Brand Identity for Boots

The Brand Identity · Sep 8, 2026

London studio SOCIO created the strategy, identity, packaging system and art direction for Modern Chemistry, Boots’ ingredient-led skincare and nutritional-health own brand. Drawing on Boots’ analytical-chemistry heritage, the identity uses a split logo, bespoke in-house wordmark and ABC Diatype typography to make scientific product information clear, accessible and prominent across the range.

SOCIO DinamoModern ChemistryBootspackaging

TWA Explains AI Illustration Choice in Untold Branding Project

The Brand Identity · Jul 22, 2026

Berlin-based Sonder Studio created the strategy, visual identity and verbal identity for VERITAS, the redevelopment of Wittenberge's former sewing-machine factory into a district for hotels, restaurants, offices and events. Drawing on the site's historic clock tower, the identity uses a circular clock-face logo, a custom Ulrich Sans wordmark, functional typography and a palette rooted in the town's industrial and architectural context.

Sonder StudioEng Lei StudiosTruly TypeVERITASbranding

Auge Design Creates Strangers, a Disruptive Confectionery Brand

BP&O · May 19, 2026

BP&O’s Emily Gosling reviews Auge Design’s brand identity for Strangers, a new confectionery brand from Valgosa. The Milan-based studio developed the strategy, naming, and packaging, using generative design and gradients to express complex flavour profiles. The result is a sophisticated, moody identity that challenges confectionery norms with a mature, experimental aesthetic.

Auge DesignValgosabranding

Emily Gosling

Abstract typographic composition on printed sheets — AI-generated editorial illustration; not a specimen of ABC Diatype.

What ABC Diatype is like to brand with

ABC Diatype appears here both as a named family in studio credits and as the starting point for custom designs. Dinamo’s On and GOAT pages explicitly describe customizations. Their altered letterforms should not be presented as standard retail specimens.

WHEN Fertility uses ABC Diatype from wordmark to body copy. Up Norway pairs Diatype with Arizona for two different voices, while Comédias do Minho places it among several families in a printed programme. These examples offer three distinct approaches to range and hierarchy.

Use the cases to decide what the typography needs to do: sustain one consistent voice, contrast with another family, or support a commissioned modification. They do not establish which option is cheaper or more widely adopted.

ABC Diatype in 5 projects, read closely

Source credits checked on 10 October 2026. The notes summarize the studio or foundry’s own project page; customized derivatives are identified separately.

On
Dinamo · Bespoke customization
Dinamo documents a bespoke customization of Diatype.
Full case on D1S1 → · Studio’s own writeup ↗
GOAT
Dinamo · Customized family
Dinamo documents customized Diatype for the platform.
Full case on D1S1 → · Studio’s own writeup ↗
WHEN Fertility
Universal Favourite · Wordmark and body copy
ABC Diatype spans the wordmark and body copy.
Full case on D1S1 → · Studio’s own writeup ↗
Up Norway
Snøhetta · Two typographic voices
Diatype and Arizona provide contrasting voices for the travel brand.
Full case on D1S1 → · Studio’s own writeup ↗
Comédias do Minho
André Cruz · Multi-family programme
ABC Diatype appears among several credited families in the printed programme.
Full case on D1S1 → · Studio’s own writeup ↗

What to check for your own project

Test the actual text, languages, numerals and smallest reading size your design needs. Compare the role of the typeface in these projects, then check the foundry’s current licence and character coverage. A project credit does not establish licensing terms, commercial results or the availability of a custom drawing in the retail family.

ABC Diatype in use — 24 cases

Every case set in ABC Diatype

ABC Diatype in the news

See all 24 cases set in ABC Diatype

What ABC Diatype is like to brand with

ABC Diatype in 5 projects, read closely

On

GOAT

WHEN Fertility

Up Norway

Comédias do Minho

What to check for your own project