ABC Diatype — 23 cases

The Brand Identity · Apr 28, 2026

Clay Global developed the brand identity and app experience for Eden, an AI-powered real estate platform that translates users’ feelings and visual preferences into personalized property recommendations. The design combines classical and contemporary aesthetics, balancing emotional warmth with digital clarity. Through thoughtful typography, illustration, and interaction design, the brand aims to make home searching more intuitive and human-centered.

The Brand Identity · Apr 20, 2026

SYLVAIN led a comprehensive rebrand of Etsy, preserving its iconic orange and community-driven spirit while evolving its identity for a modern digital landscape. Collaborating with Upstatement and Etsy’s internal teams, the project introduced a square-based system, refined wordmark, and motion behaviors rooted in craft and curiosity. The result is a cohesive, flexible identity that bridges brand and product experience.

The Brand Identity · Mar 17, 2026

Limesharp developed the Collectors Club, a loyalty programme for Paul Smith inspired by the designer’s personal stamp collection. The project merges digital and physical experiences through a collectable system of bespoke stamps, each reflecting Paul Smith’s personality and global store network. The identity balances playful illustration with restrained typography and colour, creating a flexible framework for ongoing brand storytelling.