ABC Diatype — 23 cases

ABC Diatype in the news

• Auge Design Creates Strangers, a Disruptive Confectionery Brand

  BP&O · May 19, 2026

  BP&O’s Emily Gosling reviews Auge Design’s brand identity for Strangers, a new confectionery brand from Valgosa. The Milan-based studio developed the strategy, naming, and packaging, using generative design and gradients to express complex flavour profiles. The result is a sophisticated, moody identity that challenges confectionery norms with a mature, experimental aesthetic.

  Auge DesignValgosabranding
• How Clay Global designed a real estate brand that starts with feeling

  The Brand Identity · Apr 28, 2026

  Clay Global developed the brand identity and app experience for Eden, an AI-powered real estate platform that translates users’ feelings and visual preferences into personalized property recommendations. The design combines classical and contemporary aesthetics, balancing emotional warmth with digital clarity. Through thoughtful typography, illustration, and interaction design, the brand aims to make home searching more intuitive and human-centered.

  Clay GlobalEdenbranding
• SYLVAIN on preserving Etsy’s equity while evolving its identity

  The Brand Identity · Apr 20, 2026

  SYLVAIN led a comprehensive rebrand of Etsy, preserving its iconic orange and community-driven spirit while evolving its identity for a modern digital landscape. Collaborating with Upstatement and Etsy’s internal teams, the project introduced a square-based system, refined wordmark, and motion behaviors rooted in craft and curiosity. The result is a cohesive, flexible identity that bridges brand and product experience.