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- New Logo & Branding for Scapegoats by Strategy
BP&O · Aug 10, 2023
BP&O features Strategy’s rebrand for Scapegoats, a Wellington-based landscaping company. The identity uses storytelling, illustration, and earthy iconography to evoke a folkloric and imaginative world that reflects the firm’s craft and creativity. The project extends across print, merchandise, and digital applications, positioning Scapegoats as 'landscaping legends.'
StrategyScapegoatsbranding