Bruno

The Brand Identity · Jul 2, 2025

French design studio Bruno rebranded LegalPlace, a SaaS platform for entrepreneurs, to convey expertise and accessibility. The new identity centers on the concept of 'the guide,' featuring a key-shaped logo, balanced typography, and a color palette inspired by administrative materials. The rebrand avoids fleeting trends, aiming for timelessness and trustworthiness in the legal tech space.

The Brand Identity · Dec 16, 2024 · Interview

The Brand Identity interviews Bruno co-founder Barthélémy Chalvet about the agency’s evolution from a small family business into a 30-person creative studio. The discussion covers their 2024 self-rebrand, growth across new industries, and their unique culture built around collaboration, a four-day work week, and a balance between French and international markets.

The Brand Identity · Aug 20, 2024

Bruno has developed a refreshed visual identity for privacy-focused search engine Qwant, emphasizing trust, progress, and AI integration. The minimalist black-and-white design, custom wordmark, and isometric illustrations by Joanna Ławniczak reflect Qwant’s ethical and reliable positioning. The rebrand also streamlines the user experience with a simplified interface and light/dark modes.