McDonald's Design Cases
Designers behind the work
Designers and creative leads credited on McDonald's projects in press coverage.
Designers and creative leads credited on McDonald's projects in press coverage.
Creative Boom’s interview with Dutch 3D artist and animation director Eva Cremers explores how her unconventional path and self-taught approach shaped her distinctive, playful CGI style. She discusses her early break with Man vs Machine, major brand collaborations including YouTube’s Recap campaign, and her evolving relationship with the perception of her work. The piece highlights her use of AI, collaboration with animator Sam Burton, and her philosophy of embracing imperfection and creative freedom.
The article discusses how fast food brands like McDonald’s, Taco Bell, Wendy’s, and KFC are shifting focus from speed to cultural relevance. It highlights how these brands are leveraging nostalgia, limited-time menu drops, and social media momentum to stay culturally alive and drive customer engagement. The piece positions cultural participation as the new competitive advantage in the fast food industry.
UK-based studio OHMY rebranded behavioural science consultancy Sprint Valley with a bold, motion-driven identity inspired by the transition from friction to flow. The system uses geometric shapes, post-it note colors, and expressive typography to convey momentum and collaboration. The rebrand emphasizes energy and human warmth while maintaining credibility for corporate audiences.
The article explores the resurgence of out-of-home (OOH) advertising, particularly billboards, as brands rediscover the power of simplicity and bold visual storytelling. Featuring insights from creative leaders at Uncommon, Adam&EveDDB, and others, it highlights how minimalist, editorial-style posters are redefining modern advertising. The piece positions this trend as both a nostalgic return to the golden age of advertising and a response to digital fatigue.
Creative Boom’s feature 'East Meets Everywhere' spotlights eight Chinese illustrators represented by Caper Illustration, a London–Shanghai agency bridging Eastern and Western visual cultures. The article highlights how these artists blend traditional Chinese art forms with modern digital techniques, working with major global brands. It celebrates the diversity, innovation, and global reach of contemporary Chinese illustration.
The article celebrates 40 years of Nintendo’s Super Mario Bros., exploring how Shigeru Miyamoto’s design philosophy and Nintendo’s craft-first, player-centric approach have kept the franchise relevant and beloved. It highlights the creative evolution of Mario’s world, from 2D side-scrollers to open 3D sandboxes, and its influence across gaming and popular culture. Interviews with designers and academics underscore the enduring design principles behind Mario’s success.
Creative Boom profiles Madrid-based Bertone Studio, founded by Eduardo Bertone and Michiyo Sato, whose hand-drawn animations blend psychedelic and folk art influences. Drawing from their Argentine and Japanese roots, the duo creates intricate frame-by-frame works for clients like McDonald's, Honda, and Adidas while maintaining a devotion to handmade craft over AI tools.
BITE Collective has launched a witty self-promotional print campaign showcasing its expertise in food photography. With creative direction by Dave Dye, consultancy from Mark Denton, and photography by Gus Filgate, the campaign uses simple, unstyled food imagery to highlight the studio’s specialisation in food and drink content. The project reflects BITE’s confidence, humour, and commitment to quality creative work.