It represents momentum and progress, rather than a single static idea.
By drawing exclusively from that palette, we’re connecting the brand to familiar facilitation behaviours.
Nothing leaves the studio without senior involvement.
UK-based studio OHMY rebranded behavioural science consultancy Sprint Valley with a bold, motion-driven identity inspired by the transition from friction to flow. The system uses geometric shapes, post-it note colors, and expressive typography to convey momentum and collaboration. The rebrand emphasizes energy and human warmth while maintaining credibility for corporate audiences.
The Brand Identity interviews OHMY co-founders Joe Burke and Fraser Hobbs as their studio celebrates its 10th anniversary. They reflect on a decade of design and development work, emphasizing sustainable growth, direct collaboration, and the integration of design and technology. The conversation highlights key projects like Current, Sonder, and Winnow, and outlines their philosophy of small-scale, high-quality creative partnerships.