In their own words
It represents momentum and progress, rather than a single static idea.
By drawing exclusively from that palette, we’re connecting the brand to familiar facilitation behaviours.
Nothing leaves the studio without senior involvement.
We chose it for its sense of authority, providing a strong foundation for this people-first business.
grounding element amidst the vibrant design, something the staff can rally behind like a flag.
This combination works perfectly within our client’s main output medium – PowerPoint.
Helvetica Neue offers clean readability, while Courier New adds a classic typewriter feel, reminding readers of the human touch behind the work. This approach allows the company to maintain brand consistency using system fonts, without the need for fallback options.
Our ‘Tapestries’ illustration system uses photographs, moments, ephemera, and memories to create collages representing our shared humanity.
This structure allows for dynamic compositions while maintaining simplicity in application, reflecting Sonder’s methodical approach to research.
Whilst the brand can be quite vibrant in external communications, we also considered the practical needs of Sonder’s day-to-day work. The company primarily operates through PowerPoint presentations, so we developed a palette with enough variety to tell engaging stories through data visualisation. This approach ensures that charts and diagrams in their presentations remain visually distinct and interesting, helping to maintain audience engagement throughout detailed research presentations.
Articles & interviews3
- OHMY Rebrands Sprint Valley With Bold Identity Over Consultancy Neutrality
UK-based studio OHMY rebranded behavioural science consultancy Sprint Valley with a bold, motion-driven identity inspired by the transition from friction to flow. The system uses geometric shapes, post-it note colors, and expressive typography to convey momentum and collaboration. The rebrand emphasizes energy and human warmth while maintaining credibility for corporate audiences.
- "OHMY Celebrates 10 Years of Innovative Design and Growth"
The Brand Identity interviews OHMY co-founders Joe Burke and Fraser Hobbs as their studio celebrates its 10th anniversary. They reflect on a decade of design and development work, emphasizing sustainable growth, direct collaboration, and the integration of design and technology. The conversation highlights key projects like Current, Sonder, and Winnow, and outlines their philosophy of small-scale, high-quality creative partnerships.
- OHMY creates modular rebrand for research collective Sonder