The Brand Identity interviews OHMY co-founders Joe Burke and Fraser Hobbs as their studio celebrates its 10th anniversary. They reflect on a decade of design and development work, emphasizing sustainable growth, direct collaboration, and the integration of design and technology. The conversation highlights key projects like Current, Sonder, and Winnow, and outlines their philosophy of small-scale, high-quality creative partnerships.
The Brand Identity’s article by Poppy Thaxter curates five standout sans serif typefaces frequently used in brand identity projects. Highlighting Neue Haas Grotesk, Helvetica Neue, Suisse Int’l, Founders Grotesk, and ABC Monument Grotesk, it showcases how studios like CODEA, Kind Studio, and OHMY apply them across diverse industries. The piece celebrates the versatility and enduring appeal of these modernist fonts in contemporary branding.
CODEAKind StudioOHMYUCLGUniversity of the Arts Londonbranding
