Taco Bell

Design work for Taco Bell, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Oct 2024

Brand Identity 1

Design cases by studio

Lippincott (1)

Brand Identity Evolution for Taco Bell
Lippincott partnered with Taco Bell to modernize its iconic identity after more than two decades of consistency. The refreshed design streamlined the bell logo, introduced a versatile color system, and created a flexible visual framework that reflects the brand’s playful and innovative spirit across all touchpoints.
Apparel, Billboard, Restaurant, Signage

Designers behind the work

Designers and creative leads credited on Taco Bell projects in press coverage.

Michael Bierutat Pentagram20

Jesse Reedat Order5

Hamish Smythat Order2

Julia Hoffmannat MoMA2

Rob Giampietroat MoMA2

News & interviews

The Brand Identity interviews Jesse Reed, co-founder of Order and Standards Manual, about the evolution of his Brooklyn-based studio, their publishing ventures, and lessons learned from Michael Bierut at Pentagram. Reed discusses the studio’s modular approach to identity design, particularly for MoMA, and the balance between client work, book publishing, and their new digital brand guidelines platform, Standards.