Rudy Sanchez
Author · Other
Articles & interviews
- Aaron Paul Shapes Dos Hombres Tequila’s New Look and Identity
The article profiles Aaron Paul’s creative direction behind Dos Hombres’ refreshed identity as the brand expands into tequila. The redesign maintains the recognizable two-donkey emblem while simplifying the label and introducing a warmer color palette to convey authenticity and approachability.
- Parm Bars Recast Parmesan as a High-Protein Workout Snack
Dairy Management Inc. launched the 'Body by Cheese' campaign to promote cheese as a high-protein snack for athletes. The initiative includes 'Parm Bars,' 2-ounce Parmesan blocks packaged by Mischief in wrappers parodying sports nutrition branding. The campaign partners with fitness influencers like Peloton instructor Adrian Williams to spread awareness.
- Report Says Starbucks Misleads Customers About Cold Cup Recycling
A report by non-profit Beyond Plastics accuses Starbucks of misleading customers about the recyclability of its cold cups. The investigation tracked cups placed in Starbucks recycling bins and found they were not actually recycled. The report urges Starbucks to improve its sustainability practices and stop misrepresenting recycling claims on in-store signage.
- Boston Beer Relaunches Lytt in Lightbulb-Shaped Plastic Booze Bottles
Boston Beer Company has relaunched its Lytt brand, shifting from organic hard teas to a flavored malt beverage line. The refresh includes a new logo and packaging that replaces aluminum cans with lightbulb-shaped plastic bottles, evoking a playful, novelty-driven aesthetic. The article briefly notes the sustainability trade-offs between aluminum, glass, and plastic packaging.
- Coca-Cola Ends Minute Maid Frozen Juice Concentrate After 80 Years
The article reports that Coca-Cola has officially discontinued Minute Maid’s frozen juice concentrate line after 80 years on the market. Once a WWII-era innovation that popularized orange juice at breakfast, the product has seen declining demand as consumers move away from sugary, processed foods. The piece reflects on the nostalgic value of the frozen can format while noting that the Minute Maid brand will continue producing other fruit beverages.
- Cactus Country Refreshes Bad Hambres With Bold Phoenix-Inspired Burrito Branding
Cactus Country refreshed the brand identity for Bad Hambres, a Phoenix-based frozen burrito brand that gained popularity through social media. The redesign refines the existing identity while celebrating the brand’s Arizona roots and bold personality.
- Cannabis Branding Transformed Over the Past Decade
The article by Rudy Sanchez explores how cannabis branding has evolved over the past decade, moving from unrefined, underground aesthetics to sophisticated, boutique-style identities. It attributes this transformation to legalization trends, shifting consumer expectations, and the normalization of cannabis within mainstream retail environments.
- DoorDash Launches DashLoop Reusable Container Pilot
DoorDash has launched a pilot program called DashLoop, introducing returnable and reusable takeout containers to reduce single-use plastic waste. The pilot is limited to ten restaurants in the Half Moon Bay area, where customers are responsible for returning the containers. The initiative reflects growing efforts in the food delivery industry to address environmental concerns through sustainable packaging solutions.
- Cardi B's Grow-Good Is Finally Here, With a Visual Identity By Bully
Cardi B has launched her long-awaited haircare brand, Grow-Good, featuring a visual identity and packaging design by creative agency Bully. The branding draws inspiration from Bronx bodegas and highlights Dominican ingredients like green banana, moringa seed, aloe vera, and avocado. The line debuted with shampoos, conditioners, a serum, and a hair mask, selling out quickly after launch.
- Adding Fake Eyes To Takeout Containers Might Stop Seagulls From Stealing Your Lunch
The article reports on UK researchers testing whether adding eye-like graphics to takeout containers can deter seagulls from stealing food. The concept builds on previous behavioral studies showing that animals and humans react to perceived observation with avoidance or vigilance. It highlights a creative intersection of behavioral science and packaging design.
- The Best April Fools' Day Pranks of 2026
The article by Rudy Sanchez on The Dieline highlights a selection of humorous brand-led April Fools’ Day pranks for 2026. It briefly mentions fake products ranging from AI-inspired food to spicy coffee creamers and edible delivery bags, celebrating the annual tradition of playful marketing stunts.
- Daniel Irizarry’s “Between Worlds” Explores Puerto Rican Identity
The Dieline article profiles designer Daniel Irizarry’s personal project 'Between Worlds,' a typographic self-portrait exploring Puerto Rican identity and the cultural duality experienced by members of the diaspora. The piece reflects on the tension of belonging to both Puerto Rican and American cultures while feeling unclaimed by either.
- OGC Launches Plastic-Free Mesh Bags for Produce
Organically Grown Company (OGC) has introduced new plastic-free mesh bags made from beechwood for packaging produce such as citrus, avocados, onions, and Brussels sprouts. The bags are biodegradable and feature recyclable paper tags, aligning with OGC’s commitment to sustainability and reducing plastic waste in organic food packaging.
- Louie Psihoyos Explores Microplastics in Netflix’s The Plastic Detox
The article features an interview with Oscar-winning director Louie Psihoyos about his new Netflix documentary, 'The Plastic Detox.' The film explores the health impacts of microplastics, following six couples who attempt to reduce plastic exposure to improve fertility. The piece highlights the growing awareness of microplastics as a human health issue beyond environmental pollution.
- Taco Bell Debuts Edible Hot Sauce Packet at Live Más LIVE
Taco Bell unveiled an edible, plastic-free Fire Queso sauce packet during its Live Más LIVE 2026 event at the Hollywood Palladium. The innovation highlights the brand’s push toward sustainability and creative packaging solutions within the fast-food industry.
- Lavazza Introduces Pod-Free 'Tabli' Coffee Maker
Lavazza has introduced the 'Tabli' coffee maker, a pod-free system designed to reduce waste from single-use coffee pods. The article highlights the environmental issues caused by billions of disposable pods and positions Tabli as a sustainable alternative that maintains convenience without the waste.
- We Buy Lots Of Bottled Water. Is There A More Sustainable Way?
The article by Rudy Sanchez discusses the widespread consumption of bottled water in the United States and questions whether there are more sustainable alternatives. It references data from Beverage Marketing Corporation and USA Facts to highlight bottled water’s dominance in beverage consumption and raises environmental concerns about packaging waste.
- Adobe Photoshop Harmonize Simplifies Adding and Removing Objects with AI
The article announces Adobe's new Photoshop feature 'Harmonize,' which uses AI to automatically blend added objects into images by adjusting color, lighting, and tone. It also introduces 'Generative Upscale,' a tool that enhances image resolution without losing clarity. The update continues Adobe’s push toward AI-driven creative workflows following its debut at Adobe MAX in Miami.
- Whiskey-Filled Bottles Turn Jenga Into a Boozy Party Game
The article introduces Janga, a Japanese company that has reimagined the classic Jenga game by replacing its wooden blocks with miniature bottles of barrel-aged Japanese whiskey. The first edition, called 'Zeus,' features handcrafted acrylic bottles adorned with playing card suits and packaged in a clear box with a crocodile leather strap. The concept blends luxury spirits packaging with playful, collectible design.
- Beer Bottle Designed to Stand Upright in Beach Sand
The article highlights Japanese designer Kenji Abe’s 2023 concept 'Ocean Blindness,' a beer bottle designed with a rounded, peaked base that allows it to stand upright when stuck into beach sand. The design rethinks the traditional beer bottle form for a specific environment, combining practicality with playful innovation.
- Pepsi Launches S’mores Collection for a Final Taste of Summer
Pepsi introduced a limited-edition S’mores Collection to mark the end of summer, featuring three 7.5oz mini cans inspired by the classic campfire treat—Toasty Marshmallow, Graham Cracker, and Chocolate. The packaging creatively integrates the Pepsi globe with illustrated s’mores elements against the brand’s signature blue background. The release celebrates nostalgic summer flavors in a playful, collectible format.
- Brooklyn and Bailey Launch itk Skincare Line
YouTube creators Brooklyn and Bailey McKnight have launched a new skincare line called itk in collaboration with beauty incubator Maesa. The packaging design blends sleek, tech-inspired typography and QR codes with earthy tones of red, green, and gold, reflecting both their digital roots and a sophisticated aesthetic. The boxes feature a logo cutout that enhances shelf presence.
- CleanO2 Turns Captured Carbon Into Soap That Cleans People and Planet
The article highlights CleanO2, a company that transforms captured carbon dioxide into soap, reducing greenhouse gases while creating sustainable personal care products. It briefly explains carbon sequestration and how CleanO2 upcycles CO2 into usable goods that benefit both people and the planet.
- California Law Shifts Plastic Waste Costs to Producers, Phases Out Single-Use Plastics
The article reports on California Governor Gavin Newsom signing SB 54, a new Extended Producer Responsibility (EPR)-style law that shifts the financial and recycling responsibilities for plastic waste to producers. The legislation aims to phase out single-use plastics by 2032 and reduce overall plastic production by 25%. It represents a major policy move toward sustainable packaging and corporate accountability in waste management.
- LEGO Collectors Protest Plastic-Free Packaging for Blind-Bag Minifigures
The article reports on LEGO’s transition to plastic-free packaging for its collectible minifigures, replacing the traditional plastic blind bags with cardboard boxes. While the move supports sustainability goals, adult collectors are unhappy as the new packaging prevents them from identifying figures by touch. The piece references Brickset’s preview of the new design and LEGO’s testing of various paper and cardboard formats.
- Scientists Develop Fish Robots That Absorb Microplastics
The article reports on scientists from several Chinese and German universities developing fish-shaped micro-robots capable of swimming, absorbing microplastics, and self-healing. The innovation uses a clam shell-inspired material and responds to laser light for propulsion. The project represents a promising advancement in sustainable technology aimed at addressing ocean pollution.
- Unilever Opposed Bans on Unrecyclable Sachets Despite Public Pledge
The article by Rudy Sanchez on The Dieline reports that Unilever, despite publicly pledging to eliminate single-use unrecyclable sachets, has privately opposed bans on them. It highlights the contradiction between the company’s sustainability messaging and its lobbying activities, referencing a Reuters investigation that questions Unilever’s commitment to a circular economy.
- The Best Advent Calendars of 2021
The article by Rudy Sanchez on The Dieline highlights a selection of the most exciting Advent calendars of 2021. It discusses how modern Advent calendars have evolved beyond traditional candy or trinkets to include a wide range of themes and design styles, from classic Christmas motifs to minimal and elegant interpretations.