Lippincott is a New York, United States–based brand consultancy that helps organizations move with purpose and style, from first idea to lived experience. Their teams partner with leaders across aviation, education, media, luxury retail, food, energy, and advanced industry—shaping identities and systems that people recognize and trust. Recent work spans Adelaide University, Aer Lingus, Better Homes & Gardens, Bibigo, Bombardier, Chow Tai Fook, Danaher, Delta Air Lines
Projects receiving Highly Commended, Honorable Mention or Special Kudos in the official archive. Listed separately from award wins; coverage is partial.
Tom May examines the divided creative response to Instagram's 2026 visual identity refresh by global studio Koto. Critics question the wordmark's hybrid cursive and geometric lettering, particularly its potentially misread 'r', while supporters argue that its negative-space construction, heritage cues and personality work within a wider identity system. The article frames the argument as a broader debate about accessibility, brand equity and whether logos should be judged independently or as part of an ecosystem.
Creative Boom’s article by Tom May examines the 2025 cyberattack on Marks & Spencer and its implications for brand management. Industry leaders from Lippincott, The Behaviours Agency, Coley Porter Bell, and Saffron Brand Consultants share insights on how transparency, consistent communication, and brand equity help companies survive digital crises. The piece outlines key lessons for legacy brands on resilience and trust-building in the face of cyber threats.
State Street: A New Chapter for a Storied Financial Institution
Silver · Print / Financial Services
Client: State Street · Designer: Jenifer Lehker, James Atkins, Aurelio Saiz, Victor Rijo, Devin Sager, Kaito Gengo, Charlotte Sunnen, Kishen Pujara, Labelle Chang, Kevin Grady · Design Firm: Lippincott · : Daniel Johnston, Partner, Experience, Innovation, & Engineering; Lippincott · Chief Marketing Officer: Brenda Tsai; State Street · Creative Director: Patrick Gray; State Street · Design Director: Joseph Kowan; State Street · : Hillary Gove, Brand and Design Program Manager; State Street · : Raja Singh, Head of Creative Services; State Street · : Josh Mason, Digital Strategy and Delivery; State Street · : Shivakumar Basavaraju, Digital Services and Publishing; State Street · : Eric Garulay, Content Strategy and Development; State Street
iF Design Award · Interior Architecture / Trade Fairs/Exhibitions
Design: Lippincott · Design: Wenger.One · Design — Original Grouped Credits: Lippincott: Lee Coomber, Louise Cantrill, Vimmi Sveinsson, Timothy Stewart, Carl Baldwin; Wenger.One: Maria Wüstefeld, George Andreas, Fredemann Rimansberger-Vetter
iF Design Award · Branding & Communication Design / Branding
Design: Lippincott · Design — Original Grouped Credits: Lee Coomber, Louise Cantrill, Vimmi Sveinsson, Josh Grazier, Timothy Stewart, Kannie Lam, Ariel Chan, Carl Baldwin, Greg Handrick, Simon Glynn; George Bigden, Tamara Belair, Helen MacVicar
Danaher: Turning Brand Into A Powerful Business Asset For A Global Leader | 2023
Winner · Graphic Design
Designers — Original Grouped Credit: Michael Guerin, Kevin Grady, Lauren Infante, Rui Maekawa, Labelle Chang, Blake Kilker, Victor Rijo, Chet Purtilar, Sarah Sivjee, Emiko Osaka, Mark Pernice, Lippincott, New York, New York, USA · Client, Manufacturer: Danaher Corporation, Washington, D.C., USA
Digikey: From Cult Classic Distributor To Global E-Commerce Leader | 2023
Winner · Graphic Design
Designers — Original Grouped Credit: Jenifer Lehker, Kevin Grady, Thom Finn, Kaito Gengo, Devin Sager, Victor Rijo, and Eva Hoffman, Lippincott, New York, New York, USA · Client, Manufacturer: DigiKey Corporation, Theif River Falls, Minnesota, USA
Bombardier: Piloting A New Future For Business Aviation | 2024
Winner · Graphic Design
Designers — Original Grouped Credit: Michael Guerin, Lizzie Harris, Brendán Murphy, Jeroen Sikma, Will Ferguson, Devin Sager, Lippincott New York, New York, USA · Client, Manufacturer: Bombardier, Inc., Dorval, Quebec, Canada
Designers — Original Grouped Credit: Vincenzo Perri, Alicia Chiu, Michelle Kwan, YK Lam, Myung Jin Lee, Jessica Ho, Kim Lai, Lippincott, Hong Kong, China · Client, Manufacturer: SK D&D, Santa Clara, California, United States of America
Oportun: Creating a go-to digital banking platform | 2022
Winner · Graphic design
Designers — Original Grouped Credit: Kevin Grady, Emiko Osaka, Charlotte Sunnen, Aurelio Saiz, Minjun Choi, Kishen Pujara, Nicole Williams, Eric Schoenbrunn, Lippincott, New York, New York, United States of America · Client, Manufacturer: Oportun, San Carlos, California, United States of America
Driving recognition for Nokia as a B2B tech powerhouse | 2023-2030
2022
Celebrating Pride with an Inclusive Brand Identity | 2022
Winner · Graphics
Designers — Original Grouped Credit: Brendán Murphy, Jenifer Lehker, Dimitri Theodoropoulos, Pascale Tam, Christal Sih, Kaito Gengo, Thom Finn, Travis DeShong, Eva Hoffman, Coco Han, Wesley Tibbs, Dan Ran, Kishen Pujura, Jennifer Rosen- bloom, Ben Le, Meredith Brandt, Jordan Steiner, and Enoch Won, Lippincott, New York, New York, USA · Client — As Credited By Organiser: Heritage of Pride, NYC Pride, New York, New York, USA
Designers — Original Grouped Credit: Rodney Abbot, Michael D’Esopo, Emily Guilmette, Michael Guerin, Julius Roberge, Aline Kim, Andrew McCarthy, Bo Hwang, Dimitri Theodoropoulous, Emiko Osaka, Jenna Moss, Laura Dawson, Laura Schroeder, Rui Maekawa, Valerie Garral, Wesley Tibbs, and Chet Purtila, Lippincott, New York, New York, USA · Client — As Credited By Organiser: GXO Logistics, Inc., Greenwich, Connecticut, USA
Creating an Empathetic, Inclusive, Disruptive Healthcare Brand | 2021
2021
Gumption Coffee: Creating a Breakthrough Brand for a Beloved Australian Coffee Company | 2021
Winner · Graphics/Packaging/Identity
Designers — Original Grouped Credit: Bethany Lesko, Rui Maekawa, Lizzy Bakhash, Erin Yook, Wesley Tibbs, Lizzy Harris, Fabian Diaz and Christal Sih, Lippincott Design Team, Lippincott, New York, New York, USA · Client — As Credited By Organiser: Gumption Coffee, New York, New York, USA
Mercer: Creating a Brighter Future for a Diverse and Complex Professional Services Firm | 2021
Winner · Graphics/Packaging/Identity
Designers — Original Grouped Credit: Lee Coomber, Mark Scragg, Kannie Lam Laura Dawson, Louise Cantril, Greg Handrick and Simon Glynn, Lippincott Design Team, Lippincott, New York, New York, USA · Client — As Credited By Organiser: Mercer, New York, New York, USA
Standard Chartered: Evolving a Financial Leader into a Go-to Brand for the World's Most Dynamic Markets | 2021
2020
Revitalizing PBS for the digital age | 2019
Winner · Graphics/Identity
Designers — Original Grouped Credit: Brendán Murphy, Shelby Hawker, Emily Guilmette, Bogdan Geana, Pacale Tam, Rui Maekawa, Kaitlin Leung, Claire Dennis, and Coco Han, Lippincott, New York City, New York, USA · Client — As Credited By Organiser: Lippincott, New York City, New York, USA
Designers — Original Grouped Credit: Brendán Murphy, Michael Guerin, Kaito Gengo, Coco Han, Jeroen Sikma,; Sudiksha Krishnan, Nital Patel, and Liz Greene, Lippincott, New York City, New York, USA · Client — As Credited By Organiser: Lippincott, New York City, New York, USA
Designers — Original Grouped Credit: Brendán Murphy, Lee Coomber, Mark Scragg, Vilmundur Sveinsson, Verena Enderle, Enoch Wong, Lizzie Harris, Louise Cantrell, and Dylan Stuart, Lippincott, New York, New York, USA of America · Client — As Credited By Organiser: Aer Lingus, Dublin, Ireland
Toys"R"Us: Reimagining Play for a New Generation, 2018
Winner · Graphics/Identity/Packaging
Designers — Original Grouped Credit: Brendán Murphy, Michael Guerin, Bethany Lesko, Angela Ko, Coco Han, Lizzie Harris, and Aerie Em, Lippincott, New York, New York, USA · Client — As Credited By Organiser: Toys'R'Us, Wayne, New Jersey, USA
DentaQuest: Helping an Oral Health Brand be Seen as Industry Leader and Disruptor, 2018
2017
Better Homes & Gardens: Revitalizing a Media Icon of a New Generation 2016
Winner · Graphics/Identity/Packaging
Designers — Original Grouped Credit: Connie Birdsall, Jenifer Lehker, Bethany Lesko, and Angela Ko, Lippincott, New York, USA · Client — As Credited By Organiser: Better Homes & Gardens, Des Moines, Iowa, USA
Taco Bell: Going all-in on Brand Evolution 2015-2016
Winner · Graphics/Identity/Packaging
Designers — Original Grouped Credit: Su Mathews Hale, Aline Kim, Peter Chun, Nijel Taylor, Angela Ko, and Kevin Kan, Lippincott, New York, New York, USA · Client — As Credited By Organiser: Taco Bell, Irvine, California, USA
TechnipFMC: The Emergence of a Transformative Energy Leader 2016-2017
Winner · Graphics/Identity/Packaging
Designers — Original Grouped Credit: Vimmi Sveinisson, Mark Scragg, Lee Coomber, Lippincott, New York, New York, USA · Client — As Credited By Organiser: TechnipFMC, London, United Kingdom
2016
Jawwy by STC: A Digital-First Mobile Experience 2016
Winner · Graphics/Identity/Packaging
Designers — Original Grouped Credit: Vimmi Sveinsson, Ian Wood, Ameen Malhas, and Amanda Ullman-Hammer, Lippincott, London. United Kingdom · Client — As Credited By Organiser: Jawwy by STC, Riyadh, Saudi Arabia
A New Visual Approach that Puts Human Energy at Chevron’s Core 2016
Winner · Graphics/Identity/Packaging
Designers — Original Grouped Credit: James Atkins, Jung Kwon, Daniel Johnston, Bethany Lesko, Aerie Em, Tim Cunningham and Emily Guilmette, Lippincott, New York, New York, USA · Client — As Credited By Organiser: Chevron Corporation, San Ramon, California, USA
Bringing Together Europe’s Delivery Experts as an International Network 2015
Winner · Graphics/Identity/Packaging
Designers — Original Grouped Credit: Vimmi Sveinsson, Louise Cantrill, Vincent Parisse, George Bigden, Jemma Jackson, Jeremy Darty, Martyna Kalinska, Per Kasch, Lippincott, London, United Kingdom · Client — As Credited By Organiser: DPD Dynamic Parcel Distribution GmbH & Co. KG., Aschaffenburg, Germany
2015
Hyatt Centric: Creating a New Hotel Brand for the Modern Explorer 2014 - 2015
Winner · Graphics/Identity/Packaging/Interactive Media
Designers — Original Grouped Credit: Alissa Tribelli, Aline Kim, James Yamada, Angelo Ko, Nijel Taylor, Matthew Brownell, Lippincott, New York, New York, USA · Client — As Credited By Organiser: Hyatt Hotels Corporation, Chicago, Illinois, USA
Winner · Graphics/Identity/Packaging/Interactive Media
Designers — Original Grouped Credit: Brendán Murphy, Jung Kwon, Chet Purtilar, Jonathan Graziani, Lippincott, New York, New York, USA · Client — As Credited By Organiser: Samsung Electronics Co., Ltd., Ridgefield Park, New Jersey, USA
Korean Air has unveiled its first major rebrand in 40 years, created by global consultancy Lippincott. The refreshed identity modernises the airline’s iconic Taeguk symbol and logotype, reflecting a shift toward a premium global positioning. The rebrand extends across aircraft livery, digital platforms, and cabin interiors, marking a new era following the airline’s merger with Asiana Airlines.
Josephmark has redesigned RCA Records' identity, strategy, narrative, guidelines and website to prepare the century-old label for its next 100 years. The system updates RCA's historic logo, introduces the acronym "Record. Culture. Art.", and uses an eclectic typographic palette, vibrant colour, collage and motion to reflect the label's defiant cultural positioning.
Designers — Original Grouped Credit: Lee Coomber, Louise Cantrill, Vimmi Sveinsson, Carl Baldwin, Timothy Stewart, Wenger, Lippincott, London, United Kingdom and Friedemann Rimansberger-Vetter, One GmbH, Haar, Germany · Client, Manufacturer: Nokia, Espoo, Finland
Designers — Original Grouped Credit: Peter Chun, Emiko Osaka, Sudiksha Krishnan, Bo Hwang, Suchen Xu, Dylan Stuart, Haley Picone, and Sarah Koe, Lippincott, New York, New York, USA · Client — As Credited By Organiser: Lyn Health, Inc., Seattle, Washington, USA
Evolving a Heritage Brand for Future Growth | 2021
Winner · Graphics
Designers — Original Grouped Credit: Bill Darling, Emiko Osaka, Katie Spohn, and Nicole Williams, Lippincott, New York, New York, USA · Client — As Credited By Organiser: Timberland LLC., Stratham, New Hampshire, USA
Designers — Original Grouped Credit: Lee Coomber, Dan Vasconcelos, Mark Scragg Jan Van Wezemael, Vimmi Sveinsson, Louise Cantrill, Alicia Chiu, YK Lam, Sean Yoon, Carmen Lee, and Kim Lai, Lippincott Design Team, Lippincott, New York, New York, USA · Client — As Credited By Organiser: Standard Chartered, London, United Kingdom
UKG: Bringing Together Two HR Leaders for a Unified Future | 2021
Winner · Graphics/Packaging/Identity
Designers — Original Grouped Credit: Brendán Murphy, James Atkins, and Coco Han, Lippincott Design Team, Lippincott, New York, New York, USA · Client — As Credited By Organiser: UKG Inc., Weston, Florida, USA
Zepp: Defining a Global, Premium Health Management Brand | 2021
Winner · Graphics/Packaging/Identity
Designers — Original Grouped Credit: Lippincott Design Team, Bill Darling, Aline Kim, Emiko Osaka, and Thom Finn The video was produced by Plummer/ Strauss., Lippincott Design Team, Lippincott, New York, New York, USA · Client — As Credited By Organiser: Zepp Labs, Inc., San Jose, California, USA
Designers — Original Grouped Credit: Connie BirdsalL Bethany Lesk, Rui Maekawa, Hwang, Michael D'Esopo, Jake Hancock, Kaitlin Leung, AND Jeremy Darty,Lippincott, New York, New York, USA · Client — As Credited By Organiser: DentaQuest, Boston, Massachusetts, USA
Versant Health: A New Vision for The Future of Eye Health, 2018
Winner · Graphics/Identity/Packaging
Designers — Original Grouped Credit: Daniel Johnston, James Atkins, Kaito Gengo, Michael D'Esopo, Andrea Lynch, and Ellis Adin, Lippincott, New York, New York, United States of America · Client — As Credited By Organiser: Versant Health, Linthicum Heights, Maryland, USA
Bioverativ: A leader emerges to face a rare disease head on 2016-2017
Winner · Graphics/Identity/Packaging
Designers — Original Grouped Credit: James Atkins, Nijel Taylor, Kaito Gengo, Connie Birdsall, and Daniel Johnston, Lippincott, New York, USA · Client — As Credited By Organiser: Bioverativ Inc., Waltham, Massachusetts, USA
Designers — Original Grouped Credit: Su Mathews Hale, Aline Kim, Peter Chun, Kevin Kan, Jeremy Darty, Rodney Abbot, Katie Spohn, and Thom Finn, Lippincott, New York, USA · Client — As Credited By Organiser: Hawaiian Airlines Inc., Honolulu, Hawaii, USA
Finding a Human Voice For A 137-Year-Old Financial Services Leader 2016
Winner · Graphics/Identity/Packaging
Designers — Original Grouped Credit: Connie Birdsall, Bina Kijmedee, Sam Ayling, Michael Guerin, Kaito Gengo, Coco Han, James Atkins, Rui Maekawa, Aurelio Saiz, Michael D'Esopo, Liz Greene, Dan Clay, Pascale Tam, Lizzie Harris, Valerie Kuznik, and Fabian Diaz, Lippincott, New York, New York, USA · Client — As Credited By Organiser: Principal Financial Group, Inc., Des Moines, IA, USA
A Retail Identity for Finish Line’s Running Specialty Group 2015
Winner · Graphics/Identity/Packaging
Designers — Original Grouped Credit: Sam Ayling, Nijel Taylor, Peter Chun, Hyun Auh, Joey Rippole, Anna Zhang, Randall Stone, xand Ryan Kovalak, Lippincott, New York, New York, USA · Client — As Credited By Organiser: JackRabbit, Denver, CO, USA
Designers — Original Grouped Credit: Brendan Murphy, Jenifer Lehker, Bethany Lesko, Jung Kwon, Peter Chun, James Atkins, Lippincott, New York, New York, USA · Client — As Credited By Organiser: JDA Software Group, Inc., Scottsdale, Arizona, USA
Southwest Airlines: Getting To The Heart of One of America’s Greatest Brands 2013 – 2014
Winner · Graphics/Identity/Packaging/Interactive Media
Designers — Original Grouped Credit: Sam Ayling, Jung Kwon, Mike Sloan, Leonor Montes de Oca, Lippincott, New York, New York, USA · Client — As Credited By Organiser: Southwest Airlines Co., Dallas, Texas, USA
Creative Art Works: Serving Our Local Communities Through Art 2012 - 2014
Winner · Graphics/Identity/Packaging/Interactive Media
Designers — Original Grouped Credit: Elena Gil-Chang, Leonard Barszap, Chet Purtilar, Imri Larsen, Liz Mamey, Lippincott, New York, New York, USA · Client — As Credited By Organiser: Creative Art Works, New York, New York, USA
