Lippincott

Works with Knockout, Gotham, PBS Sans, sans-serif font, Sharp Grotesk

Cases

• Unknown Client
• Brand Identity For An Electronics Spin-off
• Advancement, B2b, Innovation, Market, Recognition, Technology

• Adelaide University
• Brand Identity For Adelaide University
• Australia, Education, Research, University

• Aer Lingus
• Brand Transformation For Aer Lingus
• Airline, Experience, Hospitality, Transformation

• Better Homes & Gardens
• Brand Identity Modernization For Better Homes & Gardens
• Heritage, Media

News & interviews

• "M&S Cyberattack Survival Guide for Brands"

  Creative Boom · May 19, 2025

  Creative Boom’s article by Tom May examines the 2025 cyberattack on Marks & Spencer and its implications for brand management. Industry leaders from Lippincott, The Behaviours Agency, Coley Porter Bell, and Saffron Brand Consultants share insights on how transparency, consistent communication, and brand equity help companies survive digital crises. The piece outlines key lessons for legacy brands on resilience and trust-building in the face of cyber threats.

  LippincottThe Behaviours AgencyColey Porter BellMarks & SpencerBritish Airwaysbranding
• Korean Air Launches New Brand Identity with Lippincott

  Creative Boom · Mar 18, 2025

  Korean Air has unveiled its first major rebrand in 40 years, created by global consultancy Lippincott. The refreshed identity modernises the airline’s iconic Taeguk symbol and logotype, reflecting a shift toward a premium global positioning. The rebrand extends across aircraft livery, digital platforms, and cabin interiors, marking a new era following the airline’s merger with Asiana Airlines.

  LippincottPriestmanGoodeKorean Airbranding

Clients