Lippincott

Works with Knockout, Gotham, PBS Sans, Sharp Grotesk

Their own site is set in Helvetica, Helvetica Neue, Roobert, Roobert Pro

Cases

• Unknown Client
• Brand Identity For An Electronics Spin-Off
• Recognition, B2b, Technology, Market, Advancement

• Adelaide University
• Brand Identity For Adelaide University
• Education, University, Australia, Research

• Aer Lingus
• Brand Transformation For Aer Lingus
• Airline, Transformation, Hospitality

• Allegacy Financial
• Brand Identity For Allegacy Financial
• Relationship-led, Community-rooted, Financial, Warm, Sophisticated, Accessible

• Better Homes & Gardens
• Brand Identity Modernization For Better Homes & Gardens
• Media, Heritage

News & interviews

• Company Policy Marks Five Years of Constant Reinvention

  Creative Boom · Aug 19, 2026

  Tom May examines the divided creative response to Instagram's 2026 visual identity refresh by global studio Koto. Critics question the wordmark's hybrid cursive and geometric lettering, particularly its potentially misread 'r', while supporters argue that its negative-space construction, heritage cues and personality work within a wider identity system. The article frames the argument as a broader debate about accessibility, brand equity and whether logos should be judged independently or as part of an ecosystem.

  KotoStudio JaxLippincottInstagramMetabranding
• "M&S Cyberattack Survival Guide for Brands"

  Creative Boom · May 19, 2025

  Creative Boom’s article by Tom May examines the 2025 cyberattack on Marks & Spencer and its implications for brand management. Industry leaders from Lippincott, The Behaviours Agency, Coley Porter Bell, and Saffron Brand Consultants share insights on how transparency, consistent communication, and brand equity help companies survive digital crises. The piece outlines key lessons for legacy brands on resilience and trust-building in the face of cyber threats.

  LippincottThe Behaviours AgencyColey Porter BellMarks & Spencer

Clients