RCA Records

Design work for RCA Records, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Sep 2024

Brand Identity 1

Design cases by studio

Josephmark (1)

Brand Reinvention for RCA Records
Josephmark partnered with RCA Records to refresh the label’s century-old legacy through a modernized brand strategy, identity, and digital presence. The project redefined RCA’s position as an artist-first, culture-shaping force while preparing the brand for its next century of innovation in music and art.
Music

Designers behind the work

Designers and creative leads credited on RCA Records projects in press coverage.

Adrian Frutiger10

Elias Hanzerat Dinamo10

News & interviews

Creative Boom’s 2025 roundup highlights 20 illustrators from around the world who are shaping the industry through distinctive styles and cultural storytelling. The article, written by Tom May, celebrates artists like Jean Jullien, Christoph Niemann, and Lauren Hom for their innovation and resilience amid challenges such as AI disruption. It showcases a global mix of talent using illustration to address social issues and celebrate diversity.

Josephmark Redesigns RCA Identity for Its Next 100 Years

The Brand Identity · Aug 22, 2023

Josephmark has redesigned RCA Records' identity, strategy, narrative, guidelines and website to prepare the century-old label for its next 100 years. The system updates RCA's historic logo, introduces the acronym "Record. Culture. Art.", and uses an eclectic typographic palette, vibrant colour, collage and motion to reflect the label's defiant cultural positioning.

Josephmark Lippincott RCA Recordsbranding

Elias Hanzer