Simplii Financial
Design work for Simplii Financial, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Oct 2026
- Brand Identity 1
Design cases by studio
Lippincott (1)
- Brand Identity for Simplii Financial
- Lippincott redesigned the brand identity for Simplii Financial, a Canadian no-fee digital bank backed by CIBC. The refreshed system uses a pink-purple core color, grounding neutrals, bespoke landscapes inspired by Canada, and custom illustrations and icons for banking interactions. Lippincott also developed a verbal personality intended to be joyful, simple, peaceful, and caring. The identity was applied across app and web experiences, out-of-home advertising, onboarding, merchandise, motion, and product communications.
