Marriott International
Design work for Marriott International, collected from the studios behind it.
- Design cases
- 3
- Studios
- 2
- Latest work added
- Jun 2025
- Brand Identity 3
Design cases by studio
Mother Design (2)
- Global Loyalty Brand Identity for Marriott Bonvoy
- Mother Design partnered with Marriott International to create a unified global loyalty brand that merged Marriott Rewards, Starwood Preferred Guest, and Ritz-Carlton Rewards under one cohesive identity. The new brand, Marriott Bonvoy, embodies the spirit of travel and connection through a refined visual system, evocative naming, and an inviting tone of voice that celebrates discovery and hospitality worldwide.
- Brand Identity for Marriott International
- This project involved developing a cohesive brand identity for Marriott International, one of the world’s leading hospitality companies. The design aimed to unify the brand’s global presence while maintaining flexibility across its diverse portfolio of hotels.
Lippincott (1)
- Brand Architecture and Identity System for Marriott International
- Lippincott developed an intuitive brand architecture model to organize Marriott’s 30 hotel brands following its merger with Starwood. The team also redesigned Marriott’s corporate identity and created a guest-centered global marketing strategy to unify its expanded portfolio and enhance customer clarity.
