Global Loyalty Brand Identity For Marriott Bonvoy

Mother Design partnered with Marriott International to create a unified global loyalty brand that merged Marriott Rewards, Starwood Preferred Guest, and Ritz-Carlton Rewards under one cohesive identity. The new brand, Marriott Bonvoy, embodies the spirit of travel and connection through a refined visual system, evocative naming, and an inviting tone of voice that celebrates discovery and hospitality worldwide.