Giant
Design work for Giant, collected from the studios behind it.
- Design cases
- 2
- Studios
- 2
- Latest work added
- Oct 2024
- Brand Identity 2
Design cases by studio
HelloMe (1)
- Brand Identity for Giant Bicycles
- HelloMe® developed a refreshed brand identity for Giant, one of the world’s leading bicycle manufacturers. The project focused on creating a cohesive visual system that balances performance-driven aesthetics with a contemporary, human-centered feel.
Lippincott (1)
- Brand Identity and Retail Experience Redesign for Giant Bicycles
- Lippincott partnered with Giant, the world’s largest bicycle manufacturer, to elevate its image from a functional, value-driven brand to a symbol of athletic aspiration and community. The project included a refreshed visual identity, a dynamic new logo, and an enhanced retail and digital experience that deepened connections with riders and positioned Giant in the premium cycling market.
