Latitude
Design work for Latitude, collected from the studios behind it.
- Design cases
- 2
- Studios
- 2
- Latest work added
- Mar 2026
- Brand Identity 2
Design cases by studio
Lippincott (1)
- Brand Identity Redesign for Latitude Consumer Lender
- Lippincott partnered with Latitude, Australia and New Zealand’s largest non-bank consumer lender, to modernize and simplify its brand identity. The refreshed system introduced a bold mark, tonal blue palette, and bespoke typography to convey trust, clarity, and empowerment for everyday customers. The result is a cohesive, scalable identity built to support Latitude’s digital-first growth and renewed focus on core markets.
Futurebrand (1)
- Brand Identity and Naming for Latitude Financial Services
- FutureBrand developed a complete brand identity, naming, and strategy for Latitude, the new financial services company formed after GE Capital’s sale to a private equity consortium. The work focused on creating a flexible visual and verbal platform that celebrates customer journeys and conveys the brand’s purpose of ‘powering potential’ across B2C and B2B audiences in Australia and New Zealand.
