Brand Identity Redesign For Latitude Consumer Lender

Lippincott partnered with Latitude, Australia and New Zealand’s largest non-bank consumer lender, to modernize and simplify its brand identity. The refreshed system introduced a bold mark, tonal blue palette, and bespoke typography to convey trust, clarity, and empowerment for everyday customers. The result is a cohesive, scalable identity built to support Latitude’s digital-first growth and renewed focus on core markets.