Instagram Design Cases
Designers behind the work
Designers and creative leads credited on Instagram projects in press coverage.
Designers and creative leads credited on Instagram projects in press coverage.
Instagram has introduced a refreshed brand identity intended to celebrate creativity and community while retaining elements of its heritage. The update includes a revised logo and wordmark, Instagram Sans, gradients, and a more flexible layout system for the platform's expanding range of formats.
Studio Nari has created a new wordmark and glyph for Threads, giving the social platform a distinct identity separate from Instagram. The design, led by Lauren Davidson, uses a chisel-inspired concept to convey immediacy, movement, and human warmth while maintaining alignment with Meta’s ecosystem. The result is a bespoke typographic system that balances editorial sophistication with expressive energy.
Creative Boom’s article by Tom May explores how Obello, a new AI-powered design platform founded by Ollie Ralph and Ben Pham, helps agencies and in-house teams maintain brand consistency at scale. The platform encodes brand rules directly into design tools, using its proprietary GLAM model to automate layout adaptation while preserving creative integrity. Obello positions itself as a collaborator for designers, not a replacement, targeting enterprise and agency clients seeking scalable, consistent brand output.
London agency Insiders created the #IgnoredByInsta campaign to highlight Instagram's failure to support users affected by scams and account hacks. The billboard campaign, developed with Refundee, was blocked by media buyers citing Meta as a client, sparking debate about censorship and corporate influence. The project has since drawn public attention through a petition and broader discussion of Big Tech accountability.
The article profiles BIEN, a Los Angeles-based motion studio, and its Inclusive Motion Design (InMoDe™) methodology focused on authentic representation in animation. Co-founders Ricardo Roberts and Hung Le discuss their inclusive process, which involves diverse teams and audience feedback to avoid tokenism. A highlight project includes an illustration toolkit for the International Paralympic Committee, showcasing BIEN’s commitment to normalising diversity in visual storytelling.
The article by Chloe Cordover critiques Instagram’s recently launched Rosalía font, which is based on the pop star’s handwriting. While some users found it playful and personal, others compared it unfavorably to Papyrus for its overuse and illegibility. The piece captures the divided public reaction and the broader conversation around celebrity-driven design collaborations.
Creative Boom’s 2025 roundup highlights 25 studios shaping the global design landscape. From Porto Rocha’s socially conscious branding to DixonBaxi’s strategic systems and Hey Studio’s joyful minimalism, the list celebrates studios that combine creativity with purpose. The article underscores a shift toward collaboration, diversity, and design leadership across continents.
The article explores the concept of open briefs and how they can inspire creativity and self-expression among emerging designers. Featuring insights from Anthony Burrill, Ramin Nazer, and Jutharat ‘Poupay’ Pinyodoonyachet, it highlights how flexibility, trust, and self-belief are key to making the most of open-ended creative opportunities. The piece is part of It’s Nice That’s Ones to Watch 2025 series, celebrating new creative talent.
