Mitch Paone
Multiple designers or career changes detected for this name. Profiles below are grouped by studio association.
About
Co-founder of DIA, whose work helped shape the studio's kinetic identities, graphic design and typography.
SourceCoverage mentioning DIA
Creative Director, Designer, Founder
In their own words
Every brand exists in motion by default today.
Motion becomes strategic, not decorative, when it defines how a brand behaves, not just how it looks.
Motion isn't optional; every brand today exists in motion by default.
Designers should avoid trends for their own sake and instead make decisions that are conceptually and strategically meaningful.
The project kicked off with a naming exercise where we ultimately landed on ‘ADA,’
The name allowed us to create an acronym that can house endless words starting with ‘ADA,’
there was quite a lot of math required
We looked for a typeface that provides a subtle amount of unique character while staying secondary to highlighted imagery. Office works well in a kinetic context because it is drawn with great precision and is neutral enough to allow for expressive typesetting and motion.
The design system needs to support a wide range of visual content, keeping the palette BW allows ADA’s project imagery to take the primary focus.
We wanted something editorial but with a DIA twist.
Articles & interviews7
- Six powerful ways to make your next rebrand better
Creative Boom’s article by Tom May summarizes Frontify’s 2026 report 'Rebranding Redefined', which outlines six key strategies for modern rebranding. Drawing insights from studios like JKR, Buck, DIA, and Mozilla, it emphasizes living brand systems, meaningful use of type and color, sonic branding, flexibility, motion integration, and cultural relevance. The piece encourages designers to move beyond static assets and build adaptive, emotionally resonant brands.
- How to do motion-first branding better
Creative Boom’s article by Tom May explores how motion-first branding has evolved from a decorative feature to a strategic foundation for modern brand systems. Featuring insights from DIA’s Mitch Paone and BUCK’s Simon Chong, the piece discusses how motion can define brand behaviour, ensure consistency, and bridge strategy with creative expression. The article also outlines best practices for building scalable motion systems and integrating behavioural logic into brand guidelines.
Coverage mentioning DIA Studio
Creative Director
In their own words
We wanted to visualise the impact of music and the pulse you feel in your body.
It’s wild to see Lyon, which is a pretty traditional French city transformed like this.
We’re recreating the pulse of music and rhythm through typography and particles, almost as if you could see the sound emanating from the speakers.
Attendees wore the colour, dyed their hair, brought glow sticks, and so on, inadvertently making the community a participant in the identity itself.
Every tiny detail in the work is intentional.
The brand’s minimalism forces it to speak without decoration.