In their own words
Every brand exists in motion by default today.
We wanted to visualise the impact of music and the pulse you feel in your body.
Motion becomes strategic, not decorative, when it defines how a brand behaves, not just how it looks.
Motion isn't optional; every brand today exists in motion by default.
It’s wild to see Lyon, which is a pretty traditional French city transformed like this.
We’re recreating the pulse of music and rhythm through typography and particles, almost as if you could see the sound emanating from the speakers.
Attendees wore the colour, dyed their hair, brought glow sticks, and so on, inadvertently making the community a participant in the identity itself.
Designers should avoid trends for their own sake and instead make decisions that are conceptually and strategically meaningful.
Monkey Type is not an extension of DIA Studio; it’s a different beast and that’s been very intentional.
The DIA brand is a container for our client work, while Monkey Type can be colourful and playful.
Articles & interviews
- Six powerful ways to make your next rebrand better
Creative Boom’s article by Tom May summarizes Frontify’s 2026 report 'Rebranding Redefined', which outlines six key strategies for modern rebranding. Drawing insights from studios like JKR, Buck, DIA, and Mozilla, it emphasizes living brand systems, meaningful use of type and color, sonic branding, flexibility, motion integration, and cultural relevance. The piece encourages designers to move beyond static assets and build adaptive, emotionally resonant brands.
- DIA Studio builds a generative tool that makes Nuits Sonores pulse
DIA Studio created a generative identity system for the 2025 edition of Nuits Sonores, a major electronic music festival in Lyon. The project centred on a custom tool simulating fluid dynamics to translate the physical sensation of sound into motion-based visuals, anchored by the MNKY Klaus typeface and a striking neon green palette. The identity extended across digital and physical applications, becoming a cultural phenomenon embraced by festivalgoers.