Creative Boom’s article by Tom May explores how motion-first branding has evolved from a decorative feature to a strategic foundation for modern brand systems. Featuring insights from DIA’s Mitch Paone and BUCK’s Simon Chong, the piece discusses how motion can define brand behaviour, ensure consistency, and bridge strategy with creative expression. The article also outlines best practices for building scalable motion systems and integrating behavioural logic into brand guidelines.
In this Creative Boom Podcast episode, Katy Cowan interviews Brian Collins, co-founder of COLLINS, about creativity, resilience, and the evolving role of design. Collins discusses his 'second dragon' philosophy, lessons from his career, and his perspective on AI as a creative partner. The conversation blends personal storytelling with insights into the future of creativity.
The article explores the tension between brand evolution and heritage, questioning when total rebrands succeed or fail. Using examples like Tate & Lyle, Cracker Barrel, and Mailchimp, it examines public backlash, nostalgia, and the balance between consistency and innovation. The piece is produced in partnership with Frontify, highlighting the importance of coherent brand management.
The article explores the complex relationship between perfectionism and creativity, examining how the drive for flawlessness can both enhance and hinder creative work. Featuring insights from therapist Mel Padron-Golding and creatives Siqi Song and renald Louissaint, it discusses how perfectionism can fuel excellence but also lead to paralysis or burnout. The piece encourages balance between striving for quality and allowing imperfection as part of growth.
