Josh
Founder · Printer · Vp Design
Articles & interviews
- Outsiders designs 'out of this world' identity for Supernatural Wines
Margate-based studio Outsiders created a playful, supernatural-inspired brand identity for Supernatural Wines, a new natural wine label founded by the team behind Palms Pizzeria. The design features glow-in-the-dark wax seals, gothic colorways, and tongue-in-cheek storytelling that subverts the minimalist norms of the natural wine category. The project blends craft, humor, and collectability to create a distinctive product experience.
- Glastonbury's Shangri-La to Undergo Major Reinvention in 2025
Creative Boom reports on Shangri-La’s radical reinvention for Glastonbury 2025 under the theme 'The Wilding'. Led by creative director Kaye Dunnings, the redesign abandons the previous 'Everything Must Go' concept in favor of a more analogue, community-driven experience. The transformation includes new stages, physical promotional materials, and a focus on discovery and connection over digital engagement.
- How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’
The Brand Identity’s interview explores how Ragged Edge collaborated with Wise on a global rebrand centered around the idea of ‘The World’s Money.’ The project evolved Wise’s identity from a money transfer service to a global account brand, featuring a custom typeface, accessible design system, and evolved logo. Creative Director Luke Woodhouse and Design Director Cameron Worboys discuss the process, accessibility focus, and global inspiration behind the new identity.