Wise Design Cases
4 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Wise projects in press coverage.
News & interviews
- Max Ottignon: AI is so hyped, designers pretend to use it more than they actually do
Creative Boom · Nov 11, 2025 · Interview
Creative Boom’s Tom May interviews Max Ottignon of Ragged Edge about the hype surrounding AI in branding. Ottignon argues that many designers and agencies exaggerate their use of AI to satisfy investors, while in reality, AI often slows down creative work. He outlines how Ragged Edge integrates AI thoughtfully to enhance creativity rather than efficiency, emphasizing the enduring importance of distinctiveness and craft in branding.
- Ragged Edge Unveils Bold New Brand Identity
Creative Boom · Jun 30, 2025
Creative Boom reports on Ragged Edge’s comprehensive rebrand of its own identity, titled 'Never be the same again'. The London studio replaces its neon palette with earthy tones and a dynamic horizon motif, reflecting its founding principle of refusing to settle for average. The new identity integrates motion, sound, and tactile references to express bravery and distinctiveness in an era of AI-generated sameness.
- Embracing Green: Brands Infuse Freshness Into Identity Design
The Brand Identity · Nov 28, 2024
The article explores the growing use of green across branding projects, highlighting how studios from various industries are embracing the color beyond its traditional eco-friendly associations. Featuring work from studios like Ragged Edge, Fagerström, and Glasfurd & Walker, it showcases how green is being used to convey freshness, sustainability, and boldness in identity design.
- Hotlist 2025: 25 Most Popular Design Studios Voted by Peers
Creative Boom · Oct 28, 2024
Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired design studios worldwide, as voted by industry peers. The article celebrates leading agencies such as Pentagram, PORTO ROCHA, Ragged Edge, and &Walsh for their innovative branding and design work across sectors from tech to fashion. It aims to inspire creatives by showcasing studios that are shaping contemporary design culture.
- Luke Prowse on captivating collaborations, bespoke typefaces, and NaN’s Fair Font Pricing system
The Brand Identity · Nov 27, 2023 · Interview
The Brand Identity interviews Luke Prowse, founder of type design studio NaN, about their new Fair Font Pricing system, which adjusts font prices based on local economies to improve accessibility. Prowse discusses collaborations with studios like Ragged Edge and Koto, the technical challenges of variable fonts, and his hopes for a more equitable type industry. The conversation highlights NaN’s focus on simplicity, inclusivity, and innovation in font licensing.
- How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’
The Brand Identity · May 30, 2023 · Interview
The Brand Identity’s interview explores how Ragged Edge collaborated with Wise on a global rebrand centered around the idea of ‘The World’s Money.’ The project evolved Wise’s identity from a money transfer service to a global account brand, featuring a custom typeface, accessible design system, and evolved logo. Creative Director Luke Woodhouse and Design Director Cameron Worboys discuss the process, accessibility focus, and global inspiration behind the new identity.