Wise Design Cases
Designers behind the work
Designers and creative leads credited on Wise projects in press coverage.
Designers and creative leads credited on Wise projects in press coverage.
The article explores the growing use of green across branding projects, highlighting how studios from various industries are embracing the color beyond its traditional eco-friendly associations. Featuring work from studios like Ragged Edge, Fagerström, and Glasfurd & Walker, it showcases how green is being used to convey freshness, sustainability, and boldness in identity design.
Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired design studios worldwide, as voted by industry peers. The article celebrates leading agencies such as Pentagram, PORTO ROCHA, Ragged Edge, and &Walsh for their innovative branding and design work across sectors from tech to fashion. It aims to inspire creatives by showcasing studios that are shaping contemporary design culture.
The Brand Identity interviews Luke Prowse, founder of type design studio NaN, about their new Fair Font Pricing system, which adjusts font prices based on local economies to improve accessibility. Prowse discusses collaborations with studios like Ragged Edge and Koto, the technical challenges of variable fonts, and his hopes for a more equitable type industry. The conversation highlights NaN’s focus on simplicity, inclusivity, and innovation in font licensing.
The Brand Identity’s interview explores how Ragged Edge collaborated with Wise on a global rebrand centered around the idea of ‘The World’s Money.’ The project evolved Wise’s identity from a money transfer service to a global account brand, featuring a custom typeface, accessible design system, and evolved logo. Creative Director Luke Woodhouse and Design Director Cameron Worboys discuss the process, accessibility focus, and global inspiration behind the new identity.
The Brand Identity interviews designer Elizabeth Goodspeed about her role as Design Director in Residence at New York studio High Tide. She discusses her freelance practice, passion for design history, and how archival research informs her branding work for clients like Inka and Public Wise. The conversation explores collaboration, mentorship, and the value of historical context in contemporary design.
