Studio: Ragged Edge

Client: Wise

Work: Brand Identity

Industry: Finance

Rebrand For Wise

Ragged Edge partnered with Wise to deliver a global rebrand rolled out across 175 countries. The new identity helped strengthen Wise’s position as a leader in international money transfers, contributing to a 58% share price increase within a year of launch.

Tags: Crypto, Engagement, Narrative, Rebrand, User