High Tide

The Brand Identity · Feb 16, 2024

The article showcases five distinct brand identities created for co-working spaces by studios including Franklyn, Anagram, Ali Hanson, Rice Studios, and High Tide. It highlights the diversity of design approaches, from bold and vibrant to sleek and minimalist, reflecting the dynamic nature of modern work environments. The feature celebrates how design helps these spaces express creativity, community, and professionalism.

The Brand Identity · Jun 29, 2023

The article showcases eight branding projects for architectural developments and buildings, featuring work from studios including Vanderbrand, Campbell Hay, Studio8585, High Tide, Mubien, Houston Group, and Studio Brave. Each identity reflects the architectural and cultural context of its respective development, from retail centers to residential towers, emphasizing modernist influences, typographic experimentation, and material sensitivity.

The Brand Identity · Oct 12, 2022

The Brand Identity’s 'The Edit' highlights five creative projects from around the world, including Studio Bang-Gu’s modular type-driven zine 'Play Play Laaaaah,' High Tide’s identity for Symbol, DNCO’s metaverse exhibition, Alice Ishiguro Tosey’s photographic book 'Camouflaged Cars of Tokyo,' and Cul-de-sac’s branding for Formi. Each project explores themes of nostalgia, identity, and design innovation across print, digital, and packaging disciplines.

The Brand Identity · Mar 11, 2022 · Interview

The Brand Identity interviews designer Elizabeth Goodspeed about her role as Design Director in Residence at New York studio High Tide. She discusses her freelance practice, passion for design history, and how archival research informs her branding work for clients like Inka and Public Wise. The conversation explores collaboration, mentorship, and the value of historical context in contemporary design.

The Brand Identity · Feb 2, 2022

The Brand Identity’s 'The Edit' highlights five creative projects from around the world, including An Open Understanding’s cinematic rebrand for gaming studio Fire Without Smoke, Workbyworks’ modular identity for Shanghai’s Perfect Print, and Ana Rita Morais’ typographic calendar supporting BIPOC students. Additional features include Harrison Gyde’s nostalgic rebrand for fashion label OVNA OVICH and High Tide’s cinematic album packaging for musician Leon Michels.

The Brand Identity · Jul 5, 2021 · Interview

The Brand Identity interviews High Tide co-founder Danny Miller about the launch of their 'Design Director in Residency' programme, which brings in international designers for five-month mentorship and collaboration periods. The inaugural resident, Austrian designer Kristina Bartosova, leads creative projects and co-develops a limited edition product with the team. Miller discusses the value of mentorship, remote collaboration, and how the pandemic inspired new ways of working.

The Brand Identity · Apr 1, 2020 · Interview

The Brand Identity’s 'Working From Home' series interviews Brooklyn-based studio High Tide about how its team has adapted to remote work during the early months of the COVID-19 pandemic. Co-founder Danny Miller and team members share their routines, work setups, and strategies for staying motivated and connected while working from home. The piece highlights the studio’s positive approach to maintaining creativity and balance amid disruption.

The Brand Identity · Feb 13, 2020

The Brand Identity’s 'The Edit' roundup highlights five new design projects, including REMAINS by Edgar Kirei and Polina Ivanova, a grooming brand identity inspired by hair textures. Other featured works include restaurant branding by Radość Agency, an architectural identity by Ground and Hugmun, an exhibition identity by Gemma Mahoney, and packaging design for Care/of by High Tide.

The Brand Identity · Jan 28, 2020

High Tide created a ground-up brand identity for 25 Kent, a large irregularly stacked commercial office building in Williamsburg, New York. The identity uses a geometric 25 icon, an angular custom wordmark, PX Grotesk typography, and a restrained palette based on the building's black, white, wood, concrete, and brick materials.

The Brand Identity · May 31, 2019

New York studio High Tide refreshed the brand identity for restaurant booking platform Resy. The update retains the recognizable box logo while introducing custom illustrations by Jean Julien to enhance the brand’s presence across digital and physical applications.

The Brand Identity · Feb 6, 2019

Brooklyn audio manufacturer Grado commissioned local studio High Tide to evolve its visual identity while retaining the brand's product-first character. The refresh uses a mid-century aesthetic, a revised version of the original ITC Avant Garde Gothic-based logo, and a robust typographic system for packaging.

The Brand Identity · Jun 14, 2018

The Brand Identity features High Tide’s rebrand for Mexicue, a restaurant chain blending Mexican and Southern American cuisine. The new identity uses bold typefaces, a lively color palette, and a sun illustration to reflect the brand’s growth and celebratory spirit.

The Brand Identity · Jun 2, 2017 · Interview

The Brand Identity interviews Danny Miller of New York-based design studio High Tide about the agency’s origins, evolution, and approach to branding. Miller discusses projects for clients such as Dig Inn, Sweet Whistle, and Warby Parker, highlighting the studio’s focus on meaningful design, tactile materials, and collaborative processes. The conversation also touches on the inspiration drawn from New York City and the studio’s growth into a multi-disciplinary team.