Articles & interviews2
- The Designers: High Tide’s Elizabeth Goodspeed on collaboration, freelancing and design history
The Brand Identity interviews designer Elizabeth Goodspeed about her role as Design Director in Residence at New York studio High Tide. She discusses her freelance practice, passion for design history, and how archival research informs her branding work for clients like Inka and Public Wise. The conversation explores collaboration, mentorship, and the value of historical context in contemporary design.
- Danny Miller on High Tide’s ‘Design Director in Residency’ programme and the value of mentorship
The Brand Identity interviews High Tide co-founder Danny Miller about the launch of their 'Design Director in Residency' programme, which brings in international designers for five-month mentorship and collaboration periods. The inaugural resident, Austrian designer Kristina Bartosova, leads creative projects and co-develops a limited edition product with the team. Miller discusses the value of mentorship, remote collaboration, and how the pandemic inspired new ways of working.