LOLA was a brand identity and packaging concept developed for a low-alcohol botanical beverage. Originally explored as a direction for the designer’s own product, Mary, the concept showcased a refined and experimental approach that, despite not proceeding past testing, remains a proud creative exploration.
High Tide collaborated with LOLA to create a branding system that redefines how women connect with feminine care products. The identity combines sophistication and approachability through refined typography and a fresh, distinctive color palette, positioning LOLA as a modern and trustworthy brand.
This installment of a four-part series interviews LOLA co-founder Jordana Kier about establishing the feminine-care delivery company with Alexandra Friedman. Kier explains that their shared frustration with last-minute monthly drugstore trips inspired a modern solution, which launched in July 2015.
The article spotlights LOLA's pad and tampon packaging, designed by Karen Messing. Its clean, minimalist presentation and calming blue-and-purple palette deliberately depart from conventional feminine-hygiene packaging clichés, positioning menstruation as a normal part of everyday life. The piece also introduces an upcoming interview with LOLA co-founder Jordana Kier about the female-run subscription business.