Chong

Cases

• Beefeater London
• Brand Identity For Beefeater Pink Gin
• Drink, Gin, Marketing, Spirit

• Bendito Mockups
• Brand Identity For Smackk! Planet-friendly Cat Food
• Food, Packaging, Pet, Sustainability

• Berri
• Brand Identity For Creator Platform Berri
• Creator, Entertainment, Platform

• Blue Bird Mutual
• Rebranding For Blue Bird Mutual
• Capital, Ethics, Fintech, Investment, Rebranding, Venture

• Brewser
• Rebranding For Brewser Beer
• Beer, Community, Craft, Drink

News & interviews

• Daniel Ting Chong and Jordan Metcalf layer celebration into CAKE’s brand

  The Brand Identity · Nov 13, 2025

  The Brand Identity profiles the creation of CAKE’s brand identity by designers Daniel Ting Chong and Jordan Metcalf for founder Andy Fenner’s ready-to-drink coffee brand. The identity celebrates kindness and connection through a bold, geometric, and colourful system inspired by cake layers and celebration motifs. The project features a bespoke wordmark, vibrant yellow palette, and thoughtful packaging system designed to make specialty coffee approachable and joyful.

  Daniel Ting ChongJordan MetcalfCAKEbranding
• Studio Chong Redefines Women's Workwear with "Dirty Birdy" Brand

  The Brand Identity · Jul 7, 2025

  Studio Chong developed a new name and full brand identity for Dirty Birdy, a California-based women’s workwear brand. The project reclaims traditionally masculine workwear aesthetics through a warm, empowering visual and verbal identity. Collaborations included Treintayseis Estudio for typography, Marcus Prado for motion, and Tiny Fruits for copywriting.

  Studio ChongTreintayseis EstudioTiny FruitsDirty Birdybranding
• Truly meowvelous: Studio Chong’s imagined cat food brand Smackk! brings Bendito’s mockups to life

Clients