McMiller
Design work for McMiller, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Nov 2025
- Brand Identity 2
Design cases by studio
Chong (2)
- Brand Identity and Packaging for Fish Fight Party Game
- Studio Chong developed the full brand identity and packaging for McMiller’s Fish Fight, a chaotic and hilarious party game inspired by pétanque. The design features bold typography, vibrant colors, and playful fish characters that capture the game’s high-energy, wrestling-inspired spirit. The studio also created the Adults Only expansion with cheeky illustrations and NSFW humor.
- Brand Identity for McMiller Games & Toys
- Studio Chong developed a new brand positioning and identity for McMiller, a playful company creating party games and toys. The rebrand celebrates the joy and absurdity of play, positioning McMiller as the 'gurus of play' with a tone that embraces silliness and fun.
