Studio Chong led the creative direction for the relaunch of Havana Club Daiquiri, repositioning the drink for a younger, street culture audience. The campaign embraced a bold, summertime aesthetic with bright colors, playful visuals, and a 'fast, frozen, trashy' attitude to bring fun back into rum drinking.
Studio Chong led a bold repositioning of Havana Club, the fifth-largest rum brand in the world, to attract a new generation of drinkers. The rebrand embraced Cuban roots with a raw, low-fi aesthetic and a playful anti-style guide that celebrated confidence, street culture, and irreverence.
Stink Studios collaborated with Havana Club and Gilles Peterson to create '¡Súbelo, Cuba!', a multimedia campaign celebrating contemporary Cuban music and culture. The project included a film series, an accompanying album, and a fanzine capturing Havana’s vibrant club scene.