Sonny Eyewear
Design work for Sonny Eyewear, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Oct 2026
- Brand Identity 1
Design cases by studio
Chong (1)
- Brand Identity for Sonny Eyewear
- Studio Chong developed the strategy, visual and verbal identity, social assets and website for Sonny, a London-born running eyewear brand. The positioning connects sport with everyday style, answering a brief for sunglasses people would keep wearing after a run. Warm holiday nostalgia replaces the cold technical language associated with performance eyewear. A sun-faded palette combines Sand Sprint, Coffee Run, Sunrise Glow, Sky Blue and Sunset Orange. The identity pairs a chunky wordmark with a hidden ‘It’s always Sonny’ lockup, a bouncy squiggle icon, retro badges, sports straps and grid textures. Playful copy connects running culture with life beyond training. Photography and video by Lucy Le Lievre and Tom Butler support a brand built around sunshine, movement and sociability.
