Ade Chong
Creative Director · Founder
Studios:Studio Chong
Quotes
“Dirty Birdy was born out of reclaiming the mantle of DIY and craft for women.”
“We went through a rigorous workshop process and ended up with a mark that perfectly captured the duality we were aiming for: tough, but never cold. Feminine, but never delicate.”
“We wanted to reclaim the idea of ‘dirty’ – not as something grimy or aggressive, but as something empowered and real.”
“So, as with all our briefs, part of our ethos is to have fun with it.”
“Smackk! was inspired by my cat, Kimchi.”
“We always believe in creating brands that challenge what exists out there, not just visually but strategically.”
“We’ve had such awesome feedback. Many people have said that they wish they could have bought this.”