Stink Studios partnered with Casper to create the Casper Sleep Channel, a digital experience designed to help people fall asleep. The project featured over 225 minutes of original meditations, readings, and sounds distributed across IGTV, YouTube, and Spotify, blending creativity with sleep science to promote better rest.
Stink Studios partnered with Casper to create a series of playful and engaging campaigns that helped the brand stand out in the competitive mattress market. From the charming 'Baby Animals' social campaign to the visually choreographed '40,000' and the poetic 'Bedhead' brand film, each piece reinforced Casper’s identity as a company devoted to better sleep. The campaigns drove significant engagement, traffic, and conversion across social and broadcast channels.
Red Antler partnered with Casper from its inception to redefine how consumers buy mattresses online. By focusing on the emotional benefits of great sleep rather than technical jargon, they built a quirky and lovable brand personality that stood out in a crowded market. The collaboration extended into digital experiences, packaging, and a memorable subway campaign that helped Casper become a category leader.
High Tide collaborated with Casper to design a playful and immersive holiday gift card package called the 'Good Night Kit.' The packaging delivered a multi-sensory unboxing experience that reflected Casper’s innovative and customer-focused brand ethos.
Elizabeth Goodspeed explores the complexities of credit in design through the case of Athletic Greens’ AG1 identity, originally rebranded by Creech and later evolved by The New Company. The article examines how subtle design updates can blur the line between a rebrand and a refresh, raising questions about authorship and recognition in the creative industry.
PRINT Magazine’s 'What Matters' series features Heather Larimer, Executive Creative Director at Orchard Creative, in conversation with Debbie Millman. Larimer reflects on her creative process, love of writing, and the importance of boldness and humor in her life and work. The interview offers a personal look at her career, inspirations, and philosophy on creativity and resilience.