Etsy Design Cases
Designers behind the work
Designers and creative leads credited on Etsy projects in press coverage.
Designers and creative leads credited on Etsy projects in press coverage.
PRINT Magazine reports on Etsy’s new brand refresh led by Sylvain, which repositions the platform around the idea of discovery as a human experience. The updated identity centers on a square logo and modular system that celebrates the creativity and diversity of Etsy’s global maker community. The design balances warmth and modernity through illustration, photography, and an expanded color palette.
The Brand Identity interviews Fuzzco co-founder and creative director Helen Rice about the studio’s dual presence in Charleston and Portland, their collaborative culture, and their approach to creating distinct, playful brand experiences. The discussion covers notable projects such as AIR Serenbe, FIG, and Coast Brewing, as well as internal ventures like Serious Buildings and Pretend Store. Rice also shares insights into Fuzzco’s design philosophy, color choices, and evolving service offerings including content creation and photography.
PRINT Magazine’s 'What Matters' series features Heather Larimer, Executive Creative Director at Orchard Creative, in conversation with Debbie Millman. Larimer reflects on her creative process, love of writing, and the importance of boldness and humor in her life and work. The interview offers a personal look at her career, inspirations, and philosophy on creativity and resilience.