SYLVAIN is a New York-based strategy and design studio that turns cultural, business, and human truths into measurable brand and product impact. Its work spans portfolio strategy, brand architecture, identity, campaigns, and product development, serving organizations across media, finance, sport, retail, and hospitality. The studio has helped clients increase paid subscriptions, clarify global brand systems, strengthen public perception, and accelerate growth. Notable clients include American Express, The New York Times, and One & Only Resorts. Led by CEO Joey Camire and CSO Chris Konya, with Founder Emeritus Alain Sylvain, SYLVAIN also operates in Richmond, Amsterdam, and Los Angeles.
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Abbey Bamford’s Creative Boom article explores the growing culture of harsh criticism and online backlash surrounding design rebrands, using Jaguar’s 2024 identity as a case study. Through insights from several creative leaders, it questions how social media discourse has turned toxic and calls for a return to constructive critique within the design community. The piece reflects on how negativity affects both designers and brands, urging a more empathetic and thoughtful approach to design discussion.
PRINT Magazine reports on Etsy’s new brand refresh led by Sylvain, which repositions the platform around the idea of discovery as a human experience. The updated identity centers on a square logo and modular system that celebrates the creativity and diversity of Etsy’s global maker community. The design balances warmth and modernity through illustration, photography, and an expanded color palette.