Haus partnered with PayPal to create 'Local Selects,' a live digital campaign connecting global shoppers to LA’s Melrose Trading Post. The experience integrated livestream shopping with real-time product updates through a custom CMS powered by web sockets, showcasing PayPal’s versatility and ease of use.
Klim Type Foundry custom-designed the PayPal Sans font family for PayPal. The project presents type specimens and documents the font design process by Kris Sowersby.
Gretel partnered with PayPal to elevate and unify its global identity across visual, verbal, and sonic touchpoints. The refreshed system introduces a new typeface, PayPal Open, an expanded color palette featuring gold, and a sonic identity that reinforces the brand’s mission to champion financial possibilities for everyone.
Mucho collaborated with Hey and PayPal to create a new illustration system that complements and expands PayPal’s brand identity. Using a single-line approach, the system visually represents how PayPal connects people to their money and to each other, ensuring coherence and flexibility across various applications.
Pentagram developed a refreshed brand identity for PayPal that reflects the company’s evolution and global presence. The new system introduces a custom typeface, PayPal Pro, a refined color palette, and a motion language inspired by everyday payment gestures, emphasizing simplicity, confidence, and accessibility.
Abbey Bamford’s Creative Boom article explores the growing culture of harsh criticism and online backlash surrounding design rebrands, using Jaguar’s 2024 identity as a case study. Through insights from several creative leaders, it questions how social media discourse has turned toxic and calls for a return to constructive critique within the design community. The piece reflects on how negativity affects both designers and brands, urging a more empathetic and thoughtful approach to design discussion.
Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired design studios worldwide, as voted by industry peers. The article celebrates leading agencies such as Pentagram, PORTO ROCHA, Ragged Edge, and &Walsh for their innovative branding and design work across sectors from tech to fashion. It aims to inspire creatives by showcasing studios that are shaping contemporary design culture.
The Brand Identity reports on a new book published by Counter-Print titled 'Hey: Design & Illustration,' which explores the work and creative process of Barcelona-based studio Hey. The book showcases Hey’s projects for clients including Monocle, PayPal, Nokia, and Uniqlo.