Graeme McGowan
Co-Founder, Creative Director
In their own words
It's a super friendly crowd. There's no competition whatsoever. Everyone knows each other, and we all look out for one another.
It's a lot of hard work, yes, but we love doing it. Nothing beats getting creatives in the same space.
We wanted to develop a simple but powerful concept that put the product at the heart of the brand while tying into the bakery's wider social mission.
Mark is known for capturing the humanity in his subjects, so he was perfect for bringing the concept to life.
Everything the bakery does and stands for begins and ends with people.
If we don't value our industry and build it up, how can we expect anyone else to value it either?
As the world of AI develops, we're leaning into creating more human connectedness through our work.
Articles & interviews
- Gab at 40: Glasgow's Creative Gathering Celebrates Milestone Spark
Creative Boom celebrates the 40th edition of Gab, Glasgow’s beloved grassroots creative event founded by Jamhot. The article highlights the community spirit, inspiring talks from studios like Studio Blup and Animade, and the event’s enduring role in uniting the city’s creative scene. It captures the warmth, collaboration, and energy that continue to make Gab a standout fixture in Scotland’s design calendar.
- Jamhot Revamps Freedom Bakery's Brand for Social Impact
Creative studio Jamhot has created a refreshed brand identity for Freedom Bakery to celebrate its tenth anniversary. The new identity, built around the concept 'It's Time To Rise', connects the bakery’s social mission of rehabilitation with its craft of baking. Featuring linocut illustrations, refined tone of voice, and photography by Mark K Seager, the project reflects the bakery’s human-centred ethos and commitment to quality.
- "Creative Boom Podcast's Christmas 2024 Special: Festivities & Creativity"
Creative Boom’s 2024 Christmas Special podcast episode, hosted by founder Katy Cowan, celebrates the end of the year with a festive roundtable of past guests. The episode features light-hearted discussions about holiday traditions, creative reflections, and seasonal fun, marking the close of Season Eight of The Creative Boom Podcast.