Graeme McGowan

Co-founder · Creative Director · Other · Co Founder

5 articles · Nov 2024Sep 2025

Studios:Jamhot

Quotes

  • It's a super friendly crowd. There's no competition whatsoever. Everyone knows each other, and we all look out for one another.
  • It's a lot of hard work, yes, but we love doing it. Nothing beats getting creatives in the same space.
  • We wanted to develop a simple but powerful concept that put the product at the heart of the brand while tying into the bakery's wider social mission.
  • Mark is known for capturing the humanity in his subjects, so he was perfect for bringing the concept to life.
  • Everything the bakery does and stands for begins and ends with people.
  • If we don't value our industry and build it up, how can we expect anyone else to value it either?
  • As the world of AI develops, we're leaning into creating more human connectedness through our work.

Articles & interviews